Proactiv, formerly known as The Proactiv Company and now part of Alchemee LLC , is a skincare company that specializes in creating science-based solutions for better skin. The company offers a portfol...
ProactivMD recently launched a new TV spot titled 'Biggest News' featuring Jurnee Smollett-Bell. The commercial begins with the actress sharing her personal struggle with acne and how it made her feel insecure. She then shares the good news that she found a solution - ProactivMD.
As Jurnee speaks, we see her going about her daily routine with confidence, showing off her clear and glowing skin. The spot then dives into the science behind ProactivMD, explaining how it works to clear acne and improve skin texture. The commercial also boasts that ProactivMD is the only acne treatment with Adapalene, a powerful prescription-strength retinoid.
By the end of the spot, Jurnee is all smiles, confidently declaring that ProactivMD is the 'biggest news' she has to share. She encourages viewers to try the product and experience the same life-changing results she did.
Overall, the ProactivMD TV spot is an empowering and informative advertisement that showcases the product in a positive light with the help of a relatable celebrity endorsement. It's a compelling message that appeals to anyone struggling with acne and searching for a solution.
ProactivMD TV commercial - Biggest News produced for Proactiv was first shown on television on May 28, 2017.
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Icon Media Direct is a full-service media agency that specializes in direct response advertising. Founded in 2000, the agency has grown to become one of the most trusted and respected names in the ind...