What the RINVOQ TV commercial - Just Okay: Swim Coach and Baker is about.

RINVOQ is a prescription medication that promises to help reduce symptoms of rheumatoid arthritis. The RINVOQ TV ad, titled 'Just Okay: Swim Coach and Baker,' features two people who stand out in their respective fields but are just "okay" at what they do.

The ad begins with a view of a swimming pool where a swim coach, played by an actress, is teaching a class of young children. The voice-over says, "She's an okay swim coach who sometimes struggles with flare-ups of moderate to severe rheumatoid arthritis." The coach is shown trying to stretch her body, but she struggles to do so.

The scene then shifts to a bakery, where a baker, played by an actor, is shown putting cake batter into a pan. The voice-over says, "He's an okay baker, but persistent joint pain is slowing him down." We see the baker's fingers wince in pain as he struggles to complete his task.

Both the swim coach and the baker look resigned to their fate, as if they're just accepting that their pain is part of their lives. However, the ad then takes a more positive tone as the voice-over says, "But they've made a decision to go for more than just okay."

We see the swim coach and the baker then taking RINVOQ. They both look energized and more focused, with the swim coach able to stretch with ease and the baker finally able to wrap a cake in parchment paper. The voice-over then says, "Because with RINVOQ, more than 50% of people with moderate to severe RA achieved significantly clearer skin and even 90% saw significant symptom relief."

The ad ends with both the swim coach and the baker looking very satisfied with their results and feeling confident that they can take on any challenge thrown their way. The tagline for the ad is "RINVOQ, a once-daily pill for adults with moderate to severe rheumatoid arthritis." Overall, the ad is a positive message of hope for those who have been struggling with joint pain and looking for a new solution.

RINVOQ TV commercial - Just Okay: Swim Coach and Baker produced for RINVOQ (Arthritis) was first shown on television on April 9, 2023.