Owned by Chico's FAS Inc., White House Black Market offers chic, sophisticated apparel and accessories. Its consumer focus is women over 25 with moderate to high household incomes.

affluent consumers The White Company's quality, design-led lifestyle products appeal primarily to affluent consumers who are willing to pay a premium for high-quality clothing and products for the home.

The term “target customer” refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.

In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person.

A target market strategy is a business plan focused on growing sales and brand awareness within a specific group of consumers. To do this, businesses strategize based on demographics that make up a market, which is an area or group specified for product sales.

Target Audiences In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person. Others are meant for larger audiences.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis.

Let's now examine these categories and understand the variables and constraints you should use to estimate your audience's information requirements.

• Situational Analysis.
• Demographic Analysis.
• Psychological Analysis.
• Attitudes.
• Beliefs.
• Values.
• Multicultural Analysis.
• Language.

Lesson Summary There are three purposes for a message: inform, persuade or goodwill.