Disney Video Games is a subsidiary of The Walt Disney Company that specializes in developing and publishing video games based on popular Disney intellectual properties. The company was initially forme...
Disney Infinity 2.0 was a popular video game that allowed kids to play with their favorite Disney characters in a virtual world. To promote the game, Disney released a TV spot titled "Speaking Infinity: Kids 1" featuring the iconic rock band Aerosmith's hit song.
The TV spot was designed to showcase the game's various features and characters, and it did so in a fun, engaging manner. The commercial featured various kids who were excitedly talking about the game while playing with their Disney Infinity 2.0 figurines. The kids were shown racing through action-packed environments, engaging in battles with iconic villains, and exploring worlds inspired by Disney and Marvel franchises. All these scenes were set against the upbeat, rock-fueled "Back in the Saddle" track by Aerosmith, which lent a fun, energetic vibe to the commercial.
As the kids paid tribute to their favorite characters, the on-screen narration highlighted the game's unique features, such as the ability to mix and match different characters and universes, unlock new powers and abilities, and customize the gameplay experience. The commercial was a huge success, as it was able to capture the essence of the game and appeal to both kids and adults alike. Furthermore, it also put Aerosmith's "Back in the Saddle" back on the map as a popular track among younger audiences.
Overall, the Disney Infinity 2.0 TV spot featuring Aerosmith's song was a great success, showing how creative marketing strategies can blend the appeal of pop culture icons with fun and engaging gameplay experiences for children and adults alike.
Disney Infinity 2.0 TV commercial - Speaking Infinity: Kids 1 produced for Disney Video Games was first shown on television on November 18, 2014.
"Walk This Way" by Aerosmith
"Walk This Way" is a classic rock song by the American band Aerosmith. It was written by Steven Tyler and Joe Perry , and originally released in 1975 as the second single from their album "Toys in the Attic". The song became a hit, peaking at number 10 on the Billboard Hot 100 chart.
Collaborations and Cover Versions
The song gained renewed popularity when it was covered by Run-DMC in 1986, with Aerosmith's Steven Tyler and Joe Perry making a guest appearance. The collaboration between the two groups was highly successful and helped to bridge the gap between rock and hip-hop music.
Since then, the song has been covered by many other artists, including Limp Bizkit, and has been featured in numerous movies and TV shows.
Song Meaning and Inspiration
The song is about a young man's sexual awakening, as he is led by a promiscuous cheerleader through his first sexual experience. The inspiration for the song reportedly came from an encounter Steven Tyler had with a high school student.
According to bassist Tom Hamilton , the final touch of inspiration came from a screening of the Mel Brooks classic Young Frankenstein. "There was a scene where Gene Wilder was teaching Peter Boyle how to walk like a gentleman, and doing all the standard moves, but then he starts dancing like a hunchback. Steven thought that would be a great idea for the chorus of a song."
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...