You Rule The first marketing campaign of Burger King's $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule,” which is described as an “emotional articulation” that puts customers at the forefront of every touchpoint.

“The introduction of Grilled Dogs just made sense to our guests and for our brand,” said Alex Macedo, the North American President of the fast food chain. “We're applying over 60 years of flame-grilling expertise with the Whopper sandwich to make Grilled Dogs the next great American icon.”

NEW YORK - Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way."

1958. The first Burger King television commercial was broadcast on Miami's VHF station.

The Burger King jingle (Chorus) Have it your way, have it your way! Have it your way at Burger King!

The symbol of a burger between the buns represents the company's essence. So, the logo conveys the happiness of satisfied consumers who regularly buy Burger King's fast food. The emblem expresses their joy and becomes a cultural symbol of fast food consumption.

1954 FLAME-GRILLING SINCE 1954 At BURGER KING®, we have been flame-grilling since the day we started in 1954. That's right since day one. We only use real fire to give you the beef patty you deserve.

What is the meme that came out of the Burger King commercial? The purpose of the meme is essentially to make fun of the absurdity of the commercials themselves. User @eric_riley8 couldn't help but laugh at the ad playing just after his dad began to sulk over a football game.

You Rule. Today, Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.” This work is part of the change Guests nationwide will experience as the brand implements its “Reclaim the Flame” plan, which was announced on Sept. 9.

You guessed it: “Whopper, Whopper, Whopper, Whopper.” The commercial was devised by a Chicago advertising agency called OKRP.

Burger King's marketing strategy is characterized by product innovation, differentiation, bold advertising, engagement with pop culture, social media savvy, value pricing, and localization.

The Burger King logo symbolically expresses a hidden meaning, which the viewers can instantly get. The logo is the company's badge, representing a burger that the company sells. Burger usually has a meat layer, which the company name represents. The symbol of a burger between the buns represents the company's essence.