What the Ruffles TV commercial - Ruffles Without Ridges: T-Pain and Knight is about.

Title: Ruffles Without Ridges: T-Pain and Knight

Introduction:In a surprising collaboration, Ruffles, the popular potato chip brand, released a captivating TV spot titled "Ruffles Without Ridges: T-Pain and Knight," featuring the talented artists Anthony Davis and King Bach. This unique advertisement broke away from the traditional chip commercials by blending humor, music, and basketball into an entertaining narrative.

Synopsis:The TV spot opens with T-Pain, the renowned American rapper, songwriter, and producer, sitting on a throne made entirely out of Ruffles chips. As the camera zooms in, T-Pain confidently declares, "Ruffles without ridges, baby! That's how we roll!" His booming voice catches the attention of Anthony Davis, the esteemed NBA player, who enters the scene clad in a sleek suit of armor.

Amused by T-Pain's audacity, Davis approaches him and challenges the rapper to a friendly dance-off. King Bach, the popular social media influencer and comedian known for his hilarious skits, emerges from the shadows as Davis's royal jester, ready to provide comic relief throughout the competition.

The upbeat soundtrack kicks in as T-Pain and Davis engage in an epic dance battle. The camera follows them as they seamlessly perform intricate moves, outdoing each other's steps with wit and style. King Bach adds a touch of comedy by showcasing humorous dance moves and mimicking the judges from talent shows.

As the dance battle heats up, the backdrop transforms into an exclusive Ruffles basketball court. Surrounded by a cheering crowd, T-Pain and Davis continue their performance, blending smooth choreography with impressive ball-handling skills. The combination of their unique talents mesmerizes the audience, making it hard to tell whether it's a dance-off or a basketball game.

The climax of the TV spot arrives when T-Pain and Davis simultaneously execute an awe-inspiring move. They perform a backflip, catch a bag of Ruffles mid-air, and land smoothly back on their feet. The crowd erupts in applause, awestruck by their incredible display of skill, artistry, and athleticism.

The TV spot concludes with the screen fading to black, displaying the slogan, "Ruffles Without Ridges: Taste the Smoothness," followed by the brand's logo.

Conclusion:The Ruffles TV spot, "Ruffles Without Ridges: T-Pain and Knight," featuring Anthony Davis and King Bach, breathes new life into traditional chip commercials. This captivating ad combines humor, music, and basketball in a way that leaves viewers entertained and craving the smooth and delicious flavor of Ruffles' ridgeless chips. It successfully showcases the talents of T-Pain, Anthony Davis, and King Bach, solidifying Ruffles' reputation as a brand that embraces creativity and pushes boundaries.

Ruffles TV commercial - Ruffles Without Ridges: T-Pain and Knight produced for Ruffles was first shown on television on March 13, 2021.