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Advertisers of the Wendy's TV Spot, 'Square Hamburgers'

Wendys TV commercial - Square Hamburgers
Wendy's

Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...

What the Wendys TV commercial - Square Hamburgers is about.

Wendys TV commercial - Square Hamburgers

In a world dominated by round hamburgers, Wendy's emerged as a bold pioneer with a square-shaped burger that challenged the status quo. With their iconic TV spot titled 'Square Hamburgers,' Wendy's cleverly highlighted their unique burger shape while captivating audiences with their daring advertising approach.

The ad begins with a shot of a bustling city street, filled with people going about their daily lives. Amidst the chaos, a Wendy's restaurant stands out, proudly displaying its square hamburgers through a gleaming glass window. The camera zooms in on one of these golden-brown patties, flawlessly highlighting its unconventional shape.

As the scene transitions to a dynamic montage, the audience is transported to a world where conformity is challenged. The ad showcases various square objects, from perfectly stacked building blocks to sleek modern architecture. The message is clear: squares are not only different but also exceptional.

A catchy jingle fills the airwaves, harmonizing with eye-catching visuals of square burgers being flipped on a sizzling grill. The lyrics emphasize the uniqueness of Wendy's square hamburgers, emphasizing their superior taste and quality. The jingle becomes an infectious earworm that lingers in the minds of viewers long after the commercial ends.

The spotlight then shifts to a diverse cast of satisfied customers, each one savoring their square burger with delight. Smiles light up their faces as they indulge in the mouthwatering experience, clearly impressed by Wendy's culinary innovation.

The final scene features the Wendy's logo emerging from the background, accompanied by the famous tagline, "Where square is better." It leaves viewers with a lasting impression of Wendy's commitment to delivering a superior dining experience.

Wendy's 'Square Hamburgers' TV spot revolutionized the fast-food advertising landscape. It defied convention by focusing on the distinct shape of their burgers, conveying a powerful message that Wendy's offers something extraordinary. Through captivating visuals, a catchy jingle, and a cast of satisfied customers, Wendy's successfully established itself as a beacon of culinary innovation and taste.

This groundbreaking TV spot not only introduced the world to Wendy's square hamburgers but also became a symbol of daring creativity within the advertising industry. Wendy's commitment to pushing boundaries continues to inspire other brands to think outside the box and challenge the norms in their respective industries.

Wendys TV commercial - Square Hamburgers produced for Wendy's was first shown on television on August 14, 2012.

Frequently Asked Questions about wendy's tv spot, 'square hamburgers'

To make it distinctive compared to Wendy's competitors, he used fresh meat formed into a square. The corners of Wendy's burgers hang over the buns. That way, Thomas believed, customers would see the quality of the hamburger, according to the company's history.

Wendy's® cares about serving you quality food, down to every ingredient. Especially our fresh, never frozen beef* – an iconic mainstay on our menu and the foundational ingredient for our famous square hamburgers, still served just the way our founder Dave Thomas said they should be.

The chain is known for its square hamburger patties served on circular buns, sea salt fries, and the Frosty, a form of soft-serve ice cream mixed with starches. The Wendy's menu consists primarily of hamburgers, chicken sandwiches, french fries, and beverages such as the Frosty.

Wendy's uses some of the best beef in the industry. First their hamburger meat is never frozen, it is always fresh and it is 100% beef. Some people used to the taste of frozen beef may find Wendy's not to their liking. Fresh beef has a different flavor from frozen beef and some (much to my surprise) don't like it.

Wendy's was founded by Dave Thomas in Columbus, Ohio, in 1969. He named the chain after his daughter, Melinda "Wendy" Thomas. In a company blog post on Friday, the original Wendy recounted how her father decided to open a restaurant with her as the main character associated with the brand.

In fact, he took the idea from a restaurant where he worked before Wendy's. He liked that the customers could see the beef patty and its quality ingredients. Additionally, Thomas chose the square patties because he could fit more hamburgers on the grill at one time.

Wendy's is proud to serve fresh, never-frozen, North American beef in restaurants in the contiguous U.S., Alaska and Canada. We have long partnered with innovators and leaders throughout the beef industry to advance responsible sourcing practices in animal care and welfare, sustainability and traceability.

Any excess meat fork simply squeeze out from the edges. And can be cleared in the next. Step. Place the pan in your freezer for 30 minutes to firm. Up.

Wendy's is known for its square-shaped beef patties and offering a wide variety of toppings and sauces. Wendy's menu items have been praised for their quality, taste, and freshness. Many people find Wendy's burgers to be juicy and delicious.

In our restaurants, square patties are prepared fresh on the grill for the hot, juicy hamburger our fans know and love. You won't find frozen pucks passed as a meal at Wendy's... unlike what the other guys are serving up.

We Tried Every Burger at Wendy's & This Is the Best

  • Pretzel Bacon Pub Burger.
  • Jr. Cheeseburger Deluxe.
  • Dave's Single.
  • Big Bacon Classic.
  • Double Stack.
  • Baconator.
  • Son of Baconator.

How popular is Wendy's in the United States? In total, 47% of U.S. restaurant chain customers say they like Wendy's.

Videos

Watch Wendy's TV Commercial, 'Square Hamburgers'

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Agenices

Agenices of the Wendy's TV Spot, 'Square Hamburgers'

Wendys TV commercial - Square Hamburgers
Kaplan Thaler Group

The Kaplan Thaler Group is an advertising agency founded by Linda Kaplan Thaler and Robin Koval in 1997. Linda Kaplan is a renowned advertising executive and author, known for creating and composing f...

Wendys TV commercial - Square Hamburgers
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Wendys TV commercial - Square Hamburgers
VML

VML is a global communications agency that specializes in creating impactful and innovative marketing campaigns for its clients. Founded in 1992, VML has grown to become one of the largest full-servic...

Products

Products Advertised

Wendy's Premium Chicken Sandwiches
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