IntroductionClorox is an American global manufacturer and marketer of consumer and professional products. The company is headquartered in Oakland, California, and operates in over 20 countries. Clorox...
The Clorox TV spot, 'Cold and Flu Stops Here: Go Antonia', is a commercial that aims to promote the brand's disinfecting products and their effectiveness in preventing the spread of colds and flu. The ad features Antonia, a mother who is taking proactive measures to protect her family from contagious illnesses.
The commercial begins with Antonia waking up before dawn, ready to face the day and ensure her family's safety. As she goes about her day, she uses Clorox disinfecting wipes to clean and sanitize various surfaces in her home, including her children's toys and her own work desk. The ad highlights the fact that Clorox products can kill up to 99.9% of germs and bacteria, making them an essential tool in fighting the spread of colds and flu.
Throughout the commercial, Antonia is portrayed as a strong and determined mother who is willing to go the extra mile to protect her family. In one scene, she even openly challenges the germs to come at her, determined to keep her loved ones safe. The ad ends with Antonia confidently stating that she and her family are ready to take on cold and flu season head-on, thanks to the power of Clorox disinfecting products.
Overall, the Clorox TV spot, 'Cold and Flu Stops Here: Go Antonia', is a clever and effective way of promoting the brand's disinfecting products. By featuring a relatable and empowered character like Antonia, the ad manages to convey a strong message of resilience and determination in the face of illness.
Clorox TV commercial - Cold and Flu Stops Here: Go Antonia produced for Clorox was first shown on television on November 14, 2022.
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