Sprite is a popular carbonated soft drink produced by the Coca-Cola Company. It was first introduced in the United States in 1961 and quickly gained popularity for its crisp, refreshing taste. Today,...
Sprite's latest promotional campaign tabbed as "Create Your Future" is a powerful and inspiring message, urging viewers to achieve their dreams. One of the standout advertisements in this campaign is the 'Create Your Future: Dorothy Lawes' television spot.
The advertisement opens with Dorothy Lawes, an aspiring singer, performing in a small club. As she finishes her set, the audience erupts into applause, signaling to Dorothy that she has what it takes to make it big. However, her struggles are just beginning. Despite repeated rejections and setbacks, Dorothy remains focused and driven to succeed. Eventually, her hard work and determination pay off, and she lands a record deal that catapults her to superstardom.
The spot's emotional punch is driven home by the hauntingly beautiful music of Gia Margaret. The Chicago-based singer-songwriter's ethereal voice drifts across the screen, underscoring the ad's message of hope and possibility. It's impossible not to be swept away by the potent combination of Margaret's music and Dorothy's journey.
Sprite's 'Create Your Future' campaign is a rallying cry for anyone who's ever dared to dream big. For Dorothy Lawes, she refused to let anyone tell her she wasn't good enough. Not only did she persevere, she succeeded beyond her wildest imaginings. And as the unforgettable sounds of Gia Margaret's voice fade away, we're left with a sense of awe and inspiration at the incredible power of the human spirit.
Sprite TV commercial - Create Your Future: Dorothy Lawes produced for Sprite was first shown on television on November 16, 2020.
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