Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
The Gatorade Flow TV spot, 'AHHH,' features basketball stars Paul George and Terrance Ferguson. The advertisement opens with George and Ferguson on an outdoor basketball court in the middle of a hot summer day, breaking a sweat. They pause for a moment to take a Gatorade Flow drink to cool off. As they drink and enjoy the refreshing sensation, they let out a synchronized and satisfied "AHHH."
As the advertisement continues, George and Ferguson are seen acing basketball moves with ease. They appear to be in complete control of their bodies, thanks to the hydration and energy provided by Gatorade Flow.
The commercial emphasizes the importance of proper hydration and its effect on athletic performance. The Gatorade Flow, as seen in the ad, provides a unique blend of electrolytes, vitamins, and minerals that helps athletes replenish their energy and recover faster.
The spot ends with a neat and powerful message, "You're not hydrated until you're hydrated with Flow." It's a message that reinforces the product's value and highlights the benefits of staying hydrated during sports and physically demanding activities.
Overall, the Gatorade Flow TV spot, 'AHHH,' is an excellent advert that positively influences young athletes to prioritize hydration for optimal performance. George and Ferguson's synchronized "AHHH" scream hits the right notes, highlighting how refreshing it feels to take a sip of Gatorade Flow during strenuous activities. It's a spot that captures the essence of the Gatorade brand - the perfect drink for athletes who want the best out of their game.
Gatorade Flow TV commercial - AHHH produced for Gatorade was first shown on television on March 25, 2018.
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