E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...
The E*TRADE TV Spot titled 'Talent Scout: Buffet' is a commercial that features famous actor Kevin Spacey. Set in what appears to be a swanky office, the ad opens with Spacey's character, a talent scout, flipping through his iPad. He looks up at the camera, looks back down, and then back up again, double-checking what he's seeing. He mutters to himself, "Not again."
At this point, the camera pans over to a man sitting in front of Spacey's desk, who is obliviously munching potato chips. The man is none other than Warren Buffet - the legendary investor and CEO of holding company Berkshire Hathaway. In the ad, Buffet is portrayed as a clueless amateur when it comes to investing, which seems to be a clever move to promote E*TRADE's trading platform's capabilities.
The ad then takes a humorous turn as Spacey's character types on his iPad, calling E*TRADE to offer "the right tool for the job." The ad then cuts to a screen displaying E*TRADE's trading platform, indicating that it's the perfect choice for even the most clueless investors.
The ad is an entertaining way to highlight the ease of using the E*TRADE platform to execute trades, even for those who are novices in investing, and it drives home the point that investing with E*TRADE is a smart move. Kevin Spacey's cool composure and wry humor make the ad unforgettable and add a sense of prestige to the brand. Overall, this clever and humorous E*TRADE TV spot is a witty example of how to entertain while effectively promoting a brand.
E*TRADE TV commercial - Talent Scout: Buffet produced for E*TRADE from Morgan Stanley was first shown on television on April 13, 2014.
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