E*TRADE is the pioneer of online trading for retail investors and now part of Morgan Stanley, a leading global financial services firm renowned for the quality of its wealth management, investment advisory services, research, and market insights.

As a result of this transfer, Morgan Stanley will become your broker-dealer of record and assume responsibility for back-office functions currently provided to you by E*TRADE, such as custody of your securities, funds, and other assets in your account(s), clearing and settling of securities transactions, margin, and ...

On a conference call announcing the acquisition, Morgan Stanley CEO, James Gorman, said the firm was seeking a “durable source of revenue” and that the deal was an example of the firm's “commitment to evolving with changing industry dynamics.” Among those changing dynamics is one where a brokerage firm like Morgan ...

Morgan Stanley will pay $58.74 a share in stock for E-Trade in a deal bringing together $3.1 trillion in client assets. Morgan Stanley shares fell 4.6% on the proposed purchase, the biggest takeover by a U.S. bank since the financial crisis. E-Trade shares jumped more than 21.8% to $54.73 per share.

E*TRADE says its execution quality is 95.25% for S&P 500 stocks and 96.16% for equities outside of the S&P 500. The average execution quality of all brokers we review was 97.4% as of August 31, 2023. That means 97.4% of orders were executed at a price that was at or better than the National Best Bid and Offer.

In addition to some of the most advanced online security available, we offer the E*TRADE Complete Protection Guarantee, which protects your privacy, your assets, and every transaction you make. Complete fraud protection: $0 liability for unauthorized use of your account.

E*TRADE's investing tools, educational resources, large selection of no-transaction-fee mutual funds and innovative trading technology will suit all types of investors. Active traders will love the $0 commissions, and beginners will easily get up to speed with the company's deep educational resources.

ETrade makes money through offering discounted brokerage services to stock traders, investors, financial professionals, and other individuals. ETrade earns payments from orders and collects interest that it earns on the free float.

Depending on the types of relationships you establish and the ways you choose to do business with us, Morgan Stanley may be compensated for the services we provide through transaction commissions and markups, asset-based fees and other fees and charges.

E*TRADE's investing tools, educational resources, large selection of no-transaction-fee mutual funds and innovative trading technology will suit all types of investors. Active traders will love the $0 commissions, and beginners will easily get up to speed with the company's deep educational resources.

The bottom line: E*TRADE has long been one of the most popular online brokers. The company's $0 commissions and strong trading platforms appeal to active traders, while beginner investors benefit from a large library of educational resources.

At E*TRADE we have a range of ways to trade and invest. Our website offers the broadest and deepest set of content and function, our two mobile apps give you great access on the go, and Power E*TRADE is a robust and focused platform for active traders.