Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...
In 2014, Toyota released a new TV spot for its Tundra pickup truck, featuring retired astronaut Mark Kelly, football player Arian Foster, and the Space Shuttle Endeavour. The commercial was a tribute to the shuttle, which had been retired the previous year and was on its way to the California Science Center for public display.
The spot opens with Kelly driving the Tundra and towing the Endeavour through the streets of Los Angeles. As he narrates the story of the shuttle, Foster appears and begins to ask him questions about the truck's performance. Kelly explains that the Tundra is designed to be powerful and reliable, just like the space shuttle.
The rest of the commercial shows the Tundra in action, driving across rough terrain and towing heavy loads. Foster is shown using the truck for a variety of tasks, from hauling a boat to transporting his football gear. The message is clear: the Tundra is a tough and versatile truck that can handle anything you throw at it.
The ad ends with Kelly and Foster standing in front of the Endeavour, with the tagline "Built to Haul. Born to Tow." displayed on the screen. The spot was a hit with audiences, earning praise for its inspiring message and impressive visuals. It also helped to establish the Tundra as a top choice for truck buyers who value power, performance, and reliability.
2014 Toyota Tundra TV commercial - Space Shuttle Endeavour Feat. Arian Foster produced for Toyota was first shown on television on November 9, 2013.
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