What the John Hancock TV commercial - Game of Life is about.

The John Hancock TV Spot 'Game of Life' is an emotional and inspiring ad that encourages viewers to prioritize their financial wellbeing. The ad showcases a family enjoying a typical day, with the children running around and the parents supervising them. Suddenly, the scene changes, and the father is lying in a hospital bed, surrounded by his family, indicating he suffered from some medical emergency.

As the father recovers, the ad highlights the importance of planning for life's uncertainties, especially those that can affect your financial future. It emphasizes the need to have a plan in place for the unexpected, such as an injury or illness.

The ad concludes with a focus on John Hancock's life insurance policies, which help people prepare to weather life's ups and downs more effectively. The ad's tagline, "life comes at you fast; be ready with John Hancock," urges viewers to make their financial well-being a priority, even when life's obstacles seem unending.

Overall, the John Hancock TV Spot 'Game of Life' effectively communicates the importance of financial planning and highlights John Hancock's commitment to providing financial security to people during life's ups and downs. The ad's inspirational approach draws in viewers and motivates them to consider their financial futures more proactively.

John Hancock TV commercial - Game of Life produced for John Hancock was first shown on television on May 1, 2015.