"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial.

personality Gigi Hadid Thoughout April and May, a Coca-Cola advert featuring model, mum and TV personality Gigi Hadid will air on TV, video on demand, cinema and out of home, to encourage people to get together to share food and 'meaningful moments'. The activity forms an introduction to the global brand platform A Recipe for Magic.

In 1900, Coca‑Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark.

Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway. The melody was derived from a previous jingle by Cook and Greenaway, originally called "True Love and Apple Pie" that was recorded in 1971 by Susan Shirley.

Running alongside Coca-Cola's 'Holidays Are Coming' advert, the new campaign marks 100 years since Coca-Cola created its first festive activity and builds on its association with the festive period.

Coca-Cola has introduced a new global brand campaign and platform, A Recipe for Magic, celebrating “the magic of shared meals” and “the incredible human connections that happen when we get together with others to enjoy a meal.”

The influencers are Rickey Thompson plus Jay and Sharon (US), The Dew Sisters (Asia), Yammy (Pan-Euro), Elsa Majimbo (Africa) and Dani Valle (Latin America). Other activities include an animated short, posters, experiential activations and TV spot running during March Madness in the US.

In summary, Coca-Cola's strong brand recognition, diversified product portfolio, global distribution network, effective advertising, and constant innovation, have all contributed to the company's profitability.

Frank M Robinson 1886 – What's in a name? On 8 May 1886, Dr John S Pemberton nailed the formula, but it was his bookkeeper who came up with the name "Coca-Cola®". Frank M Robinson, suggested that “the two Cs would look well in advertising”. And with that, Robinson also designed the now world famous Coca-Cola script logo.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

The Coca‑Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke.