Overview IBM (International Business Machines Corporation) is a multinational technology company headquartered in Armonk, New York. It was founded in 1911 as the Computing-Tabulating-Recording Compan...
The IBM TV spot 'Smarter Enterprise' showcases how IBM's technology can help businesses operate in a smarter and more efficient way. The ad begins with a group of employees working in an office, looking overwhelmed and exhausted by their daily workload. Suddenly, an IBM representative approaches them and introduces them to the power of IBM's technology.
The ad then takes you on a journey through various industries such as transportation, finance, retail, and healthcare to demonstrate how IBM's technology is revolutionizing the way businesses operate. Using data and analytics, IBM helps companies streamline their operations, improve their customer service, and maximize profits.
The highlight of the ad is when the IBM representative shows the employees how their company can benefit from IBM Watson, an AI-powered supercomputer that can understand natural language and offer intelligent insights. With Watson's capabilities, the employees can have access to real-time data-driven insights that can help them make better informed decisions.
The TV spot concludes with the IBM representative summarizing the benefits of IBM's technology and its impact on the workforce, stating that IBM's technology is not just revolutionizing the way businesses operate, but also empowering employees to do their jobs more effectively, leading to a happier and more productive workforce.
IBM TV commercial - Smarter Enterprise produced for IBM was first shown on television on August 30, 2013.
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