What the REXULTI TV commercial - Put on a Brave Face is about.

Title: REXULTI TV Spot: "Put on a Brave Face"

Introduction:In the world of pharmaceutical advertising, where emotions and relatability play a significant role, REXULTI TV Spot: "Put on a Brave Face" breaks the boundaries of traditional advertisements. This cutting-edge commercial showcases the transformative power of the medication, REXULTI, in a visually stunning and emotionally captivating way.

Scene 1: A Cloudy MorningThe commercial begins with a close-up shot of a gloomy sky. The viewer can almost feel the weight of the clouds overhead. The ambient sounds of raindrops hitting the pavement add to the melancholic atmosphere.

Scene 2: A Struggling ProtagonistCut to a young man, Andrew, standing before a mirror, looking weary and disheartened. The camera captures the fatigue in his eyes and the vulnerability etched upon his face.

Scene 3: A Friend's EncouragementEnter Andrew's best friend, Sarah, who stands beside him, offering her support. With a gentle smile, she gestures for Andrew to hold his head up high and take a deep breath. Sarah's silent reassurance speaks volumes.

Scene 4: The Transformation BeginsAs Andrew takes a pill—REXULTI—warm hues replace the desaturated colors surrounding him. Brighter, more vibrant, and full of life, the world undergoes a visible shift in hue, reflecting the inner transformation taking place.

Scene 5: A Brave FaceThe camera zooms in on Andrew's face, his expression transitioning from fatigue to determination. He puts on a brave face, a smile edging its way onto his lips. Confidence radiates from his every movement.

Scene 6: Scenes of LifeThe TV spot transitions through a montage of uplifting moments in Andrew's life—a jog through a park, laughter with friends, and achieving personal goals. Each scene is a testament to the transformative journey Andrew embarks upon with REXULTI.

Scene 7: Sarah's PresenceThroughout this journey, Sarah remains a steadfast support system by Andrew's side. Her presence is a constant reminder of the strength found in strong friendships.

Scene 8: The Call to ActionThe music soars as the screen transitions to the REXULTI logo and tagline, "Put on a Brave Face with REXULTI." The commercial aims to empower viewers, encouraging them to seek help and face life's challenges head-on.

Closing Thoughts:The REXULTI TV Spot: "Put on a Brave Face" is more than an advertisement; it's a narrative that speaks to those battling inner struggles. By artistically capturing the transformation of a character's emotional well-being with the help of REXULTI, this spot offers hope and inspiration to those who may be on a similar journey. The commercial reminds viewers that it's okay to seek assistance and put on a brave face, regardless of the challenges they face.

REXULTI TV commercial - Put on a Brave Face produced for REXULTI was first shown on television on February 13, 2017.