WeatherTech television commercial 2012

What the WeatherTech TV commercial - Tradition is about.

The WeatherTech TV Spot, 'Tradition' is a heartwarming ad that shows the tradition of American-made products and the importance of ensuring the safety of our family and pets. The ad opens with a father and son preparing to go on a road trip with their dog, Max. As they load their vehicle, the father notices the mats in his car are worn out and not providing the necessary protection.

The father takes a trip to the WeatherTech factory to purchase a new set of floor liners. The ad then showcases the process of creating the product, highlighting the American-made craftsmanship that goes into making each mat. It emphasizes that these mats are not only made in America but made by Americans who are proud of what they do.

Returning home, the father installs the new WeatherTech mats in his car and takes his family on the road trip they had planned. Throughout the trip, his family and dog are seen enjoying themselves without any worry about the mess in the car. The ad ends with a shot of the family safely arriving home, reminding viewers of the importance of investing in quality products.

Overall, the WeatherTech TV Spot, 'Tradition' is a touching reminder of the value of investing in American-made products, and the importance of ensuring safety for our loved ones in any situation. It's a great example of creative and effective advertising, and how a simple product can be elevated by an emotional connection to a family and its tradition.

WeatherTech TV commercial - Tradition produced for WeatherTech was first shown on television on October 25, 2012.