What the Kmart TV commercial - Its Not Weird is about.

Title: Kmart TV Spot: 'It's Not Weird'

Introduction:In this creative and captivating TV spot titled 'It's Not Weird,' Kmart showcases its unique and eclectic range of products, while embracing individuality and celebrating the unconventional. With a dash of humor and an offbeat vibe, this commercial sends the powerful message that being different is perfectly normal and that Kmart is the perfect place to find the products that express your own personal style.

Scene 1: Embracing QuirkinessThe TV spot opens with a whimsical scene showcasing a diverse group of people in a large, brightly lit Kmart store. Each person is dressed in their own unique style, ranging from retro fashionistas to eccentric artists. The camera pans across the store, highlighting the wide range of products available, from clothing to home decor, electronics, and more.

Scene 2: Playfully Unique ProductsWe zoom in on various sections of the store to showcase the assortment of playful and one-of-a-kind items Kmart offers. Colorful socks with quirky patterns, unconventional home appliances, and whimsical toys fill the frame. The voice-over chimes in: "At Kmart, we believe in the power of individuality. We have the latest trends, but we also embrace the wonderfully weird."

Scene 3: Expressing Unconventional StyleCut to a series of vignettes featuring customers proudly flaunting their unconventional style. A young woman dances her heart out in a vibrant, mismatched outfit, while a man rocks a unique mustache and a hat adorned with feathers. A kid joyfully parades around in an astronaut costume, and an elderly couple playfully twirls in matching Hawaiian shirts.

Scene 4: Breaking Societal NormsThe ad takes a comedic turn as we witness a customer confidently breaking societal norms in the store. A middle-aged man, clad in a superhero cape and mask, strides down an aisle pushing a shopping cart like a superhero on a mission. Other customers watch in amusement and intrigue, breaking into laughter and applause.

Scene 5: A Celebration of DifferencesThe commercial crescendos with a crowd of Kmart customers and employees coming together in a lively, choreographed dance routine. They celebrate their unique styles and the freedom to be themselves, showcasing the true spirit of Kmart's 'It's Not Weird' campaign.

Conclusion:As the TV spot comes to a close, the screen fades to black with the words 'Kmart: Embrace Your Quirkiness' displayed. The ad successfully conveys the message that Kmart is a place where creativity and individuality are not only accepted but celebrated. It encourages customers to express their uniqueness and find products that reflect their personal style. With its playful and inclusive approach, Kmart's 'It's Not Weird' TV spot leaves a lasting impression and invites everyone to embrace their own brand of quirkiness.

Kmart TV commercial - Its Not Weird produced for Kmart was first shown on television on October 24, 2015.