Axe, also known as Lynx in some parts of the world, is a widely recognized brand that specializes in personal care products, particularly deodorants for men. With its bold marketing campaigns and edgy...
The Axe Dry Spray TV Spot is a visually-striking commercial that highlights the benefits of using Axe's new line of deodorant sprays. Set to the timeless classical song "Ave Maria" by Franz Schubert, the commercial is a testament to the power of visual storytelling.
The commercial opens with a shot of a man getting dressed in a sleek contemporary apartment. As he finishes buttoning his suit, he grabs a can of Axe Dry Spray and sprays it under his arms. Instantly, the viewer can see a difference. The entire room transforms into a vibrant, colorful world with each pump of the spray, and the man becomes more confident and self-assured with each application.
As the commercial continues, the camera follows the man through a series of everyday scenarios - from a morning run to a crowded elevator - all while highlighting the transformative effects of Axe's new Dry Spray. With each spray, the man becomes more and more empowered, exuding an aura of confidence and self-assurance that draws the attention of everyone around him.
Throughout the commercial, the music of Schubert's "Ave Maria" provides a perfect counterpoint to the vivid visuals on display. The hauntingly beautiful score gives the commercial a sense of elegance and timelessness, grounding the story in a sense of classicism that speaks to the power of the Axe brand.
In the end, the Axe Dry Spray TV Spot is a masterpiece of visual storytelling that showcases the transformative power of Axe's new line of deodorant sprays. By combining striking visual imagery with a well-chosen score, this commercial is a testament to the power of advertising and the strength of the Axe brand.
Axe Dry Spray TV commercial - See The Difference produced for Axe (Deodorant) was first shown on television on March 17, 2015.
This commercial plays a song by Franz Schubert called "The Trout" Quintet.
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