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Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests.

In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person.

What is a target market? A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.

For Example: If an advertiser chooses to display ads on sports topics, those ads will automatically be displayed on websites that have sports content. This makes display targeting more precise as ads are shown to people who are interested in the same topic and may also be interested in your product or services.

What is Targeted Advertising? [With Examples]

• Print ads.
• Direct mail ads.
• Social media ads.
• In-app ads.
• Banner ads.
• Search engine ads.
• Product placement.
• Podcast ads.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Affordable TV advertising through streaming platforms. Thanks to streaming platforms (Hulu, Peacock, Comcast, HBO Max, etc.), you can now run TV commercials only in the households that you choose. No more waste or crazy minimums.

Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web.

Using the Marketing Mix to Reach Target Segments