Credible is a financial technology company that provides an online marketplace for consumers to compare and select financial products. Founded in 2012, the company aims to simplify and streamline the...
The Credible TV spot 'Lemonade Stand' opens with a young girl setting up her lemonade stand outside her house. She is excited to start her business and can't wait to start making money. However, as the day progresses, she becomes increasingly disillusioned as she realizes that the demand for lemonade is not as great as she had anticipated.
As the sun sets, the girl's mother approaches her and suggests they pack up the lemonade stand. But just as they are about to do so, a man walks up and approaches the stand. He introduces himself as a business owner who is interested in buying the girl's stand and all of her supplies. The girl is initially hesitant, but her mother convinces her to sell her stand and supplies to the man.
The TV spot then transitions to the girl sitting at her kitchen table with her mother, going through the paperwork for the sale. We then hear a voiceover from Credible, speaking about how difficult it can be to navigate financial decisions on our own. The spot concludes with the message, "When it comes to your finances, trust Credible to help you make the tough decisions."
Overall, the TV spot effectively portrays a relatable scenario in which a young entrepreneur can benefit from trusted financial guidance. The use of a child and a lemonade stand is a clever way to convey this message in a lighthearted and engaging manner. Additionally, the spot effectively positions Credible as a trustworthy source of guidance for those seeking help navigating the complex world of finance.
Credible TV commercial - Lemonade Stand produced for Credible was first shown on television on August 23, 2021.
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