What the Filtrete TV commercial - Change Your Filter is about.

The Filtrete TV Spot campaign is designed to promote the importance of clean air and the significance of maintaining the HVAC (Heating, Ventilation, and Air Conditioning) systems for a healthy environment. Featuring George Oliphant, the host of NBC's ‘George to the Rescue’ show and an expert on home improvement, the commercial highlights the benefits of using Filtrete's air filters to maximize air quality.

In the commercial, Oliphant explains how the HVAC systems work, stating that they filter out pollutants and regulate the temperature inside our homes. He emphasizes that it's essential to clean or replace the air filters regularly to prevent dirt, dust, and other harmful particles from circulating back into the air. Filtrete's products are then introduced as a reliable solution to ensure clean and healthy air quality.

The ad's tone is authoritative, yet light-hearted, with Oliphant's charming personality adding a warm touch that appeals to homeowners and DIY enthusiasts alike. The use of visual aids, such as the animated diagrams of HVAC systems, helps to simplify complex concepts, making them more accessible to viewers.

Overall, the Filtrete TV Spot featuring George Oliphant is an effective campaign that educates and enlightens viewers on the importance of clean air, while also promoting the Filtrete brand as a trusted provider of high-quality air filters.

Filtrete TV commercial - Change Your Filter produced for Filtrete was first shown on television on October 29, 2020.