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Pier 1 Imports TV commercial - Summer Style Is Here
Pier 1 Imports

Pier 1 Imports, a well-known home furnishings and decor company, has made a significant mark on the retail industry with its unique and eclectic offerings. Established in 1962, this American retailer...

What the Pier 1 Imports TV commercial - Summer Style Is Here is about.

Pier 1 Imports TV commercial - Summer Style Is Here

Pier 1 Imports is a well-known furniture and home decor company that produces high-quality goods for consumers. In their recent TV spot, 'Summer Style Is Here,' they showcase their latest collection of summer-themed products.

The ad begins with a shot of a beautiful patio space on a sunny day. The camera then pans across to a table setting decorated with brightly colored plates, glasses, and floral-inspired napkins, all available at Pier 1 Imports. A mother and daughter sit down at the table and marvel at the beautiful decor, complimenting the stunning placement of each item.

The next shot shows a comfortable outdoor seating area filled with bright and cozy pillows and throws, making it the perfect spot to relax and enjoy the sunshine. A couple happily sits together on the comfortable outdoor sofa, enjoying the beauty that Pier 1 Imports has to offer.

The TV spot then takes us to a beautiful outdoor area designed for grilling, where we see a father and son enjoying their time together while cooking and using Pier 1 Imports' outdoor grilling accessories. The grill is in full swing, and the father and son seem to be enjoying themselves while surrounded by the beautiful products from Pier 1 Imports.

In the final shot, we see all the family members gathered around the patio table, enjoying a delicious meal together, surrounded by the amazing summer-themed decor. The message is clear: Pier 1 Imports has everything you need to create a stunning outdoor space in which to spend quality time with your loved ones this summer.

Overall, the 'Summer Style Is Here' TV spot from Pier 1 Imports is a beautiful and engaging ode to the fantastic furniture and decor that Pier 1 Imports offers. It highlights their fun, vibrant summer collection and encourages consumers to explore their full range of products to create their own magical summer space.

Pier 1 Imports TV commercial - Summer Style Is Here produced for Pier 1 Imports was first shown on television on April 16, 2017.

Frequently Asked Questions about pier 1 imports tv spot, 'summer style is here'

The first Pier 1 Imports store opened in 1962 in San Mateo, California, under the name Cost Plus Imports. Charles D. Tandy and Luther Henderson, the founders of Pier 1 Imports, had purchased Radio Shack several years prior through the Tandy Corporation.

Retail Ecommerce owns several retail brands that have gone out of business, including Pier 1, and it operates the brands as online stores. Other retail names it owns include RadioShack, Stein Mart, Linens 'n Things and Modell's Sporting Goods. The company was founded in 2019.

The home furnishings retailer relaunched last week as an online-only store at Pier1.com. Retail Ecommerce Ventures purchased the rights to Pier 1's trademark, intellectual property, data and e-commerce assets for $31 million in July with plans to revive the company online, REV said in a news release.

Home decor retailer Pier 1 has officially made a comeback by relaunching its online store after filing for Chapter 11 bankruptcy and ceasing all operations. Its e-commerce store relaunched in October, according to a report by RetailDive. Roughly 540 brick-and-mortar stores and its online operations shuttered last fall.

Pier 1 Imports, Inc., is an online retailer and former Fort Worth, Texas-based retail chain specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories, and seasonal decor. It was publicly traded on the New York Stock Exchange under ticker PIR.

Pier 1 Imports

TypePublic
SuccessorRetail ECommerce Ventures (d.b.a. as Pier 1 Imports Online, Inc.)
HeadquartersFort Worth, Texas, U.S.
Number of locations>1,000 (at peak in January 2020)
Area servedUnited States Canada

Pier 1 Imports, Inc., is an online retailer and former Fort Worth, Texas-based retail chain specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories, and seasonal decor. It was publicly traded on the New York Stock Exchange under ticker PIR.

The biggest problem Pier 1 faces is its inability to find a sweet spot. In its heyday, Pier 1 offered aesthetically interesting items that were slightly cheaper than top design brands but more expensive than the average discount furniture warehouse. Today, the market for this type of product no longer exists.

Pier 1 Imports

TypePublic
SuccessorRetail ECommerce Ventures (d.b.a. as Pier 1 Imports Online, Inc.)
HeadquartersFort Worth, Texas, U.S.
Number of locations>1,000 (at peak in January 2020)
Area servedUnited States Canada

The biggest problem Pier 1 faces is its inability to find a sweet spot. In its heyday, Pier 1 offered aesthetically interesting items that were slightly cheaper than top design brands but more expensive than the average discount furniture warehouse. Today, the market for this type of product no longer exists.

Pier 1 main competitors are Vanity, Chico's FAS, and Target. Competitor Summary. See how Pier 1 compares to its main competitors: Target has the most employees (409,000).

On February 17, 2020, Pier 1 Imports, Inc. and seven affiliated companies filed Chapter 11 bankruptcy in the United States District Court for the Eastern District of Virginia. As part of the filing, the company is closing all their stores in Canada.

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Actors who starred in Pier 1 Imports TV Spot, 'Summer Style Is Here'

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