What the 2013 Lexus LS TV commercial - Worth Watching is about.

The 2013 Lexus LS TV spot, titled 'Worth Watching,' is a visually stunning ad that showcases the elegance and luxury of the Lexus LS. The ad opens with a dramatic shot of the car speeding down a winding road in the early dawn light, as if it's embarking on an exhilarating adventure.

As the car makes its way down the road, we're treated to a series of jaw-dropping shots that highlight the LS's sleek lines and meticulous attention to detail. From the sumptuous leather seats to the gleaming dashboard, every inch of the car exudes luxury and sophistication.

But it's not just the car's exterior that's impressive. The ad also shows the LS's advanced technology, including its intuitive infotainment system and cutting-edge safety features.

Throughout the ad, we hear a deep, authoritative voiceover that extols the LS's virtues and emphasizes the car's worthiness of our attention. The overall effect is to create a sense of awe and wonder around the Lexus LS.

In the end, the tagline sums it up perfectly: 'The 2013 Lexus LS. Worth watching. Every millisecond.' If you're in the market for a luxury sedan, this ad makes a compelling argument for why the Lexus LS should be at the top of your list.

2013 Lexus LS TV commercial - Worth Watching produced for Lexus was first shown on television on October 29, 2012.