About Charles SchwabCharles Schwab is a financial services company that offers a wide range of investment advice , products, and services to clients both in the United States and internationally. The...
The OptionsXpress TV Spot, titled 'Appreciation', is a heartwarming commercial aimed at appreciating the values of long-term relationships. The ad begins with a man named Scott, who is seen sitting in his living room, reminiscing about his long and fruitful relationship with his wife, Claire. As he wonders how to surprise her, he suddenly gets an idea, and the next scene shows him buying Claire a beautiful jade bracelet from a local jewelry store.
The ad then cuts to a scene where the couple is seen sitting on a park bench, admiring the beautiful scenery, and talking about how much they love each other. They hold hands while Claire wears the bracelet, and the narrator, in a gentle tone, talks about how OptionsXpress appreciates long-term relationships just like Scott and Claire's loving partnership.
The ad concludes with a scene of Scott and Claire, sitting on the couch with their dog, admiring the greenery in their backyard. The OptionsXpress logo appears, and the narrator concludes by saying, "At OptionsXpress, we appreciate the value of long-term relationships, just like Scott and Claire's. Trade for $4.95 and build a lasting financial partnership with us."
In summary, the OptionsXpress TV Spot, 'Appreciation,' is a touching commercial that highlights the value of long-term relationships in both love and finance. The ad effectively emphasizes the company's commitment to its customers, encouraging viewers to build lasting relationships with them.
OptionsXpress TV commercial - Appreciation produced for Charles Schwab was first shown on television on April 9, 2013.
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Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...