The National Council of La Raza (NCLR) is a United States-based civil rights and advocacy organization founded in 1968. The organization is dedicated to promoting the rights and opportunities of Hispa...
The National Council of La Raza (NCLR) is a prominent advocacy group that works to promote the interests of Hispanic and Latinx individuals in the United States. One of the ways that the organization has raised awareness about issues affecting this community is through the use of television advertising.
One TV spot created by NCLR is called "Yo Decido," which translates to "I Decide" in English. The ad features Hispanic children speaking about their hopes and dreams for the future, as well as the challenges that they face as members of an often marginalized community. Throughout the commercial, the children repeat the phrase "Yo Decido" to emphasize the importance of self-determination and assertiveness.
The "Yo Decido" ad was designed to address a number of important issues faced by Hispanic individuals in the United States. These include challenges related to immigration, education, health care, and economic opportunity. By featuring young people who are often the most vulnerable members of this community, the ad seeks to highlight the urgent need for change and progress on these issues.
Overall, the "Yo Decido" ad has been praised for its moving message of empowerment and resilience in the face of adversity. It has also been criticized by some who argue that it perpetuates stereotypes about Hispanic people and fails to address more systemic issues of inequality and discrimination. Nonetheless, the ad remains an important piece of advocacy material that has helped to raise awareness of critical issues affecting Hispanic and Latinx communities across the United States.
National Council of La Raza TV commercial - Yo Decido produced for National Council of La Raza (NCLR) was first shown on television on August 27, 2016.
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