Sir Patrick Stewart Sir Patrick Stewart stars in Strongbow Hard Ciders television commercials.

This new era of Strongbow Cider, for the first time, shakes off its witty black and gold pattern. This rendition doesn't go alone, as this time the brand pays tribute to a notable British tradition – the Humble House Party. This new advert, strongly boosted by a £20m campaign, hits your screen on June 5th.

Strongbow (also known as Richard fitz Gilbert and Richard de Clare) was earl of Pembroke and Strigoil, and lord of Leinster. He was the eldest son of Gilbert de Clare, earl of Pembroke, and succeeded to his father's earldom in 1148.

A refreshingly light cider with natural berry flavourings, the familiar Dark Fruit colour and a mouth-watering flavour, Strongbow® ULTRA Dark Fruit is targeted at 18–40-year-old men and women and ranks in the top 10% of all alcohol concepts tested among its target audience[ii].

Named after the nickname given to one of England's greatest knights, Richard De Clare, Strongbow was launched in the UK in 1960 by H.P. Bulmer. The dry cider quickly grew to become one of the most popular in the country.

Named after the nickname given to one of England's greatest knights, Richard De Clare, Strongbow was launched in the UK in 1960 by H.P. Bulmer. The dry cider quickly grew to become one of the most popular in the country.

Strongbow - a popular cider brand - is undergoing a logo change. The drink is ditching its classic black and gold colour palette for something far brighter and more colourful. The new design will be released just in time for spring 2023, according to reports.

In 1170, a Norman lord called Richard de Clare, nicknamed Strongbow, came to Ireland from Wales. Strongbow brought archers, knights and horsemen with him and helped Diarmuid to capture Waterford and Dublin. Strongbow later married Diarmuid's daughter, Aoife.

5.0% The most famous cider on the planet. Strongbow's famous refreshment is characterised by its bittersweet, Herefordshire apples - sharp and tangy with lively effervescence and a crisp dryness. ABV: 5.0%Aroma:Crisp and tangy.

The most famous cider on the planet. Strongbow's famous refreshment is characterised by its bittersweet, Herefordshire apples - sharp and tangy with lively effervescence and a crisp dryness. ABV: 5.0%Aroma:Crisp and tangy.

Strongbow is exported to numerous overseas markets. Sleeman Breweries took over the distribution rights for Canada in 2001, and is the fifth highest selling cider in the United States, where it was imported by Vermont Hard Cider until August 2012, when Heineken regained the rights.

Yet STRONGBOW has remained true to its English roots – the cider is still brewed in the UK using fresh cider apples from Herefordshire. We know you'll already be familiar with our brand – after all, the first pint of STRONGBOW Original was served over 50 years ago. However, there's still plenty to learn.