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Keytruda TV commercial - Bed and Breakfast
Keytruda

Keytruda is a brand name for pembrolizumab, an immunotherapy drug developed and marketed by Merck & Co. It was approved by the U.S. Food and Drug Administration (FDA) in 2014 for the treatment of adva...

What the Keytruda TV commercial - Bed and Breakfast is about.

Keytruda TV commercial - Bed and Breakfast

Title: Keytruda TV Spot, 'Bed and Breakfast'

Introduction:In the captivating and emotional Keytruda TV spot titled 'Bed and Breakfast,' viewers are taken on a heartfelt journey of hope, resilience, and the transformative power of medical advancements. This commercial highlights the impact of Keytruda, a revolutionary immunotherapy drug, on the lives of cancer patients and their loved ones.

Scene 1: Set in a picturesque countryside bed and breakfastThe scene opens with a stunning aerial shot of a charming bed and breakfast nestled in the countryside. The warmth of the morning sun bathes the landscape, captivating viewers with its serene beauty.

Scene 2: Meet Sarah, a cancer survivorWe are introduced to Sarah, a courageous woman who battled an aggressive form of cancer. She sits at a cozy breakfast table, surrounded by loved ones who share her journey. Sarah's radiant smile and vibrant spirit reflect her triumph over adversity.

Scene 3: Sarah's testimonialSarah shares her inspiring story, explaining how Keytruda played a pivotal role in her battle against cancer. As she speaks, we catch glimpses of her medical journey - echoes of uncertain hospital visits, chemotherapy sessions, and the unwavering support of her family and medical team.

Scene 4: Keytruda in actionThe narrative seamlessly transitions to illustrate the precise mechanism of Keytruda within the body. Dynamic visuals depict the drug targeting and attacking cancer cells, igniting the body's immune system to fight the disease effectively.

Scene 5: Stories of other patientsThe spotlight shifts to other individuals who have found hope through Keytruda. We meet Sam, a young man who shares his experience of regaining his life thanks to the drug's innovative breakthrough. As the camera pans across their faces, their joy and gratitude shine through, underscoring the life-transforming effects of the treatment.

Scene 6: A message of hopeThe TV spot concludes with a powerful message, narrated by a compassionate voiceover. It reassures viewers that Keytruda offers renewed optimism for cancer patients, reminding them they are not alone in their fight. The commercial urges those facing a similar battle to talk to their healthcare providers and learn about the potential benefits that Keytruda can provide.

Conclusion:The Keytruda TV spot, 'Bed and Breakfast,' beautifully tells the story of Sarah and other cancer survivors whose lives have been positively impacted by this groundbreaking immunotherapy drug. Through powerful visuals and heartfelt narratives, this advertisement brings awareness to the potential for hope and transformation, showcasing the profound impact Keytruda has on the lives of those facing cancer.

Keytruda TV commercial - Bed and Breakfast produced for Keytruda was first shown on television on October 4, 2020.

Frequently Asked Questions about keytruda tv spot, 'bed and breakfast'

Since then, Theresa has been undetectable for over a year, and she continues treatment with Keytruda, with little to no side effects. Her family remains hopeful and grateful that everything is going well for Theresa and they pray for her continued strength.

Merck has now added a real doctor to its TV ad for Keytruda (pembrolizumab), the cancer immunotherapeutic. Two new ads – one featuring Dr. Goetz Kloecker, a practicing oncologist, alone and one featuring Dr.

Keytruda works by binding to PD-1 and therefore blocking the cancer cells from using their own protein to slot into the same spot and switch off the immune cells. So with Keytruda, the T-cells do their job and effectively attack the cancer. Keytruda is also known as an anti PD-1 immunotherapy.

Keytruda given every 3 weeks reduced the risk of cancer spreading, growing, or getting worse by 42% compared to Yervoy. Half (50%) of the patients who received Keytruda every 3 weeks were alive at 4.1 months, compared to 2.8 months for patients receiving Yervoy.

While Merck & Co has been responsible for Keytruda's commercial success, the drug was originally developed by a team of Dutch scientists now at Aduro Biotech, which develops immunotherapies for cancer and is also using its technology to target autoimmune and infectious diseases.

Sharon says she learned her type of lung cancer could be treated with an alternative to chemo. She tells how she was given only months to live but a year later after treatment she is still there with her family. The commercial is filmed in black and white which adds to the seriousness of the presentation.

Pembrolizumab (brand name: Keytruda) from Merck was first approved in September 2014 and since that time over 19 cancer uses have been approved by the FDA. It treats cancers ranging from advanced skin cancer, to bladder cancer to lung cancer.

KEYTRUDA is a prescription medicine used to treat a kind of cancer called triple-negative breast cancer (TNBC). KEYTRUDA may be used with chemotherapy medicines when your breast cancer has returned and cannot be removed by surgery or has spread, and tests positive for “PD-L1.” PD-L1 = programmed death ligand 1.

How often you receive an infusion of KEYTRUDA will depend on the schedule you and your doctor choose. Some patients can stay on KEYTRUDA for up to a year or two. Your doctor will decide how long you will be on treatment. Always talk to your doctor about what to expect while taking KEYTRUDA.

The list price for each indicated dose of KEYTRUDA when given every 3 weeks is $11,115.04. The list price for each indicated dose of KEYTRUDA when given every 6 weeks is $22,230.08. * Most people will not pay the list price, although it may have an impact on your out-of-pocket costs.

Keytruda works by binding to PD-1 and therefore blocking the cancer cells from using their own protein to slot into the same spot and switch off the immune cells. So with Keytruda, the T-cells do their job and effectively attack the cancer. Keytruda is also known as an anti PD-1 immunotherapy.

KEYTRUDA is a type of immunotherapy that works by blocking the PD-1 pathway to help prevent cancer cells from hiding. KEYTRUDA helps the immune system do what it was meant to do: detect and fight cancer cells.

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Agenices of the Keytruda TV Spot, 'Bed and Breakfast'

Keytruda TV commercial - Bed and Breakfast
Initiative

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