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E*TRADE Super Bowl 2018 TV commercial - This Is Getting Old
E*TRADE from Morgan Stanley

E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...

What the E*TRADE Super Bowl 2018 TV commercial - This Is Getting Old is about.

E*TRADE Super Bowl 2018 TV commercial - This Is Getting Old

The E*TRADE Super Bowl 2018 TV Spot, 'This Is Getting Old' was a hilarious and relatable commercial that spoke to viewers of all ages. The commercial featured a group of seniors working at an old-fashioned office, where they were laboring away on outdated equipment. They complained about their jobs and the lack of modern technology they had to work with, wishing that there was a better way to save for retirement and invest their money.

Enter E*TRADE, the online investment platform that promises to revolutionize the way people save and invest. The commercial showcases how easy it is to use E*TRADE, demonstrating the platform's user-friendly interface and modern features.

As the seniors realize the many benefits of using E*TRADE, they quickly change their tune - they're no longer stuck in their old ways and can now make better-informed investment decisions. The commercial ends with the tagline "Don't Get Mad, Get E*TRADE," encapsulating the idea that investing in the future is now possible, even for those who are getting old.

Overall, the E*TRADE Super Bowl 2018 TV Spot, 'This Is Getting Old' was a clever and humorous take on the idea of ageism and how modern investment platforms can level the playing field for everyone, regardless of age or experience.

E*TRADE Super Bowl 2018 TV commercial - This Is Getting Old produced for E*TRADE from Morgan Stanley was first shown on television on February 3, 2018.

Song from commercial E*TRADE Super Bowl 2018 TV Spot, 'This Is Getting Old'

Harry Belafonte is a Jamaican-American singer, actor, and social activist who rose to fame in the 1950s and 1960s. One of his most popular songs is "Day-O (The Banana Boat Song)," also known simply as "Day-O."

Origins and ReleaseThe song was originally titled "Banana Boat (Day-O)" and was released by Harry Belafonte in 1956 ). It was included in his album "Calypso," which became the first LP to sell over a million copies. The song quickly became a hit and remains one of Belafonte's signature tunes.

Musical Style and Lyrics"Day-O (The Banana Boat Song)" is a calypso-style song that incorporates elements of traditional Jamaican folk music. It features catchy melodies, rhythmic percussion, and Belafonte's distinctive vocals. The song tells the story of dock workers loading bananas onto boats during the night shift, with the refrain "Day-O" representing the call to end the workday and go home.

Cultural ImpactThe song's infectious melody and memorable lyrics have made it a timeless classic. It has been featured in numerous films, television shows, and commercials, further cementing its place in popular culture. The song's popularity helped introduce calypso music to a wider audience and contributed to the widespread recognition of Harry Belafonte as a groundbreaking artist.

Legacy"Day-O (The Banana Boat Song)" remains one of Harry Belafonte's most recognizable and beloved songs. It has endured as a symbol of his musical talent and cultural impact. The song continues to be enjoyed by audiences of all ages and is often performed in live concerts and events.

Related Links- (Live) - YouTube](https://www.youtube.com/watch?v=PMigXnXMhQ4)- - Wikipedia](https://en.wikipedia.org/wiki/Day-O_(The_Banana_Boat_Song))- - The Mix Review](https://www.themixreview.org/reviews/day-o-banana-boat-song)- Lyrics | Genius Lyrics](https://genius.com/Harry-belafonte-day-o-banana-boat-song-lyrics)- , Songwriter Who Helped Bring Calypso To America - Nov 30, 2019](https://www.npr.org/2019/11/30/784400203/irving-burgie-songwriter-who-helped-bring-calypso-to-america-dies-at-95)

Frequently Asked Questions about e*trade super bowl 2018 tv spot, 'this is getting old'

CharacteristicAverage advertisement cost in million U.S. dollars
Super Bowl LII (2018)5.2
Super Bowl LI (2017)5
Super Bowl 50 (2016)4.5
Super Bowl XLIX (2015)4.25

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

Tubi Here's why. Social media exploded with reaction videos after Tubi fooled Super Bowl viewers across the country with an ad that looked like the channel was being changed to their streaming platform.

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.

$37,500 Cost. Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost $37,500.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

The NFL contributes from $5,000 to $7,000 per ring for up to 150 rings per team, with any additional costs being borne by the team. The final cost usually comes in at between $30k and $50k per ring. Several high-profile players have sold their rings, either through necessity or for charity.

On Tuesday, the network said Super Bowl LVII that aired on Feb. 12, drew an average audience of 115.1 million viewers across Fox, Fox Deportes and digital streaming, according to updated numbers from Nielsen Media Research.

Fox is broadcasting Super Bowl 57 on Feb. 12, 2023, taking its turn in a rotation of three networks that will soon become four. NBC, CBS, and Fox alternate Super Bowl broadcasts, and ABC will join the rotation with Super Bowl 61 in February 2021.

Tubi Super Bowl ad The Tubi Super Bowl ad was not only a standout, it elicited strong reactions from millions of sports viewers across the nation. On Super Bowl Sunday, the ad for the streaming service created confusion among viewers because it was designed to seem as if someone was switching channels on the remote.

The main reason the Super Bowl is so popular is that pro football is the only major professional team sport with a single-elimination playoff system. The other major sports declare their champions after a team wins four games in a best-of-seven series. The Super Bowl is do-or-die; that's what makes the game so special.

NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised. The results show that 2023 Super Bowl advertising fueled a 6.4% increase in demand among viewers.

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Actors

Actors who starred in E*TRADE Super Bowl 2018 TV Spot, 'This Is Getting Old'

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Joshua Triplett photo
Agenices

Agenices of the E*TRADE Super Bowl 2018 TV Spot, 'This Is Getting Old'

E*TRADE Super Bowl 2018 TV commercial - This Is Getting Old
MullenLowe

MullenLowe is a full-service advertising and marketing communications agency with its headquarters based in Boston , Massachusetts. It is a part of MullenLowe Group, which is a multinational marketing...

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E*TRADE from Morgan Stanley Retirement Fund
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