IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
The Volkswagen Atlas TV Spot, 'Bumble' [T1] is a creative and engaging commercial that showcases the powerful and spacious Volkswagen Atlas SUV. The ad starts with a dramatic scene of a young girl in a bumblebee costume walking towards her father who is standing next to a Volkswagen Atlas SUV.
As the girl approaches her dad, she transforms into an actual bumblebee and flies into the car. The ad highlights the spaciousness of the Volkswagen Atlas as the camera pans to show the girl comfortably sitting in the back seat with her wings fully spread. The father then gets into the driver's seat and takes off, with the bumblebee girl bobbing her head to the music.
Throughout the ad, the Volkswagen Atlas is portrayed as a family-friendly vehicle that can accommodate even the most unique of passengers. The ad is set to the catchy tune of "Come and Get Your Love" by Redbone. The playful and light-hearted tone of the ad is sure to leave a lasting impression on viewers.
Overall, Volkswagen Atlas TV Spot, 'Bumble' [T1] is an effective and memorable commercial that successfully highlights the versatility and spaciousness of the Volkswagen Atlas. The creative concept and cheerful tone make it an excellent example of effective advertising.
Volkswagen Atlas TV commercial - Bumble produced for Volkswagen was first shown on television on October 8, 2018.
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