Foot Locker is a well-known American sportswear retailer that primarily operates in malls, selling athletic footwear and apparel. The company was founded in 1974, and by 1988 Foot Locker had expanded...
Foot Locker's TV spot titled 'Greatness Does Good' features two NBA superstars, Kyrie Irving and Anthony Davis, in a playful and philanthropic storyline. The commercial aims to showcase the idea that greatness can inspire acts of kindness and bring positive change to communities.
The scene begins with a bustling basketball court, where Kyrie and Anthony are engaged in an intense one-on-one game. Their extraordinary skills, agility, and competitiveness are on full display, captivating the audience. However, the commercial takes an unexpected turn when Kyrie and Anthony suddenly freeze mid-game, their attention diverted to a nearby lemonade stand run by a group of enthusiastic kids.
Curiosity piqued, the two basketball icons approach the stand, and it becomes apparent that the proceeds from the lemonade sales are intended to fund a local community center renovation project. Realizing the importance of this endeavor, Kyrie and Anthony decide to lend a helping hand while still donning their basketball gear.
The scene transitions into an exciting montage showcasing Kyrie and Anthony utilizing their fame and skills to rally support for the cause. They engage with fans, sign autographs, and even organize a mini-basketball tournament, with all proceeds going straight into the community center renovation fund. The duo exemplifies the idea that greatness can extend beyond the court and impact the lives of others positively.
As the commercial progresses, we witness the transformation of the community center. With every basket made, the building undergoes a remarkable renovation, transitioning it into a state-of-the-art facility. The bright paint, fresh basketball court, updated classrooms, and modern recreational spaces come to life before our eyes, thanks to the efforts of Kyrie, Anthony, and the entire community.
At the end of the commercial, Kyrie and Anthony share meaningful words with the kids, emphasizing the importance of using their greatness to bring about positive change. The message is clear: by supporting causes that empower communities, everyone can make a difference, no matter their age or status.
The Foot Locker TV spot, 'Greatness Does Good,' featuring Kyrie Irving and Anthony Davis, is not only an entertaining ad but also a testament to the power of individuals to inspire change. The campaign encourages viewers to believe in the potential of greatness to do good and serves as a reminder that acts of kindness and community involvement can be just as powerful as any display of athletic prowess.
Foot Locker TV commercial - Greatness Does Good Ft. Kyrie Irving, Anthony Davis produced for Foot Locker was first shown on television on November 16, 2017.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...
PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...