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Opdivo + Yervoy TV commercial - Advanced Lung Cancer
Opdivo

IntroductionOpdivo is a brand name for the drug nivolumab, which is a type of immunotherapy used to treat certain types of cancer. It is manufactured by Bristol-Myers Squibb and was first approved by...

What the Opdivo + Yervoy TV commercial - Advanced Lung Cancer is about.

Opdivo + Yervoy TV commercial - Advanced Lung Cancer

Opdivo + Yervoy is a groundbreaking drug combination that has shown promising results in the treatment of advanced lung cancer. Their TV spot features a series of real-life patients who have been diagnosed with this debilitating disease.

The ad begins by showing a patient named Jamie, who describes the devastating effects that lung cancer has had on her life. She talks about the fear and uncertainty that comes with a cancer diagnosis, as well as the toll that aggressive treatments can take on a person's body.

Despite the challenges, Jamie remains hopeful. She credits Opdivo + Yervoy with giving her a new lease on life, saying that the drug combination has allowed her to live more fully and enjoy the time she has with her loved ones.

The TV spot also features other patients who have had similar experiences with Opdivo + Yervoy. They describe the drug combination as a game-changer, with some calling it a "miracle" treatment. Many patients have experienced positive results, with improved quality of life and longer survival times.

Throughout the ad, the message is clear: Opdivo + Yervoy is a treatment option that offers hope and a chance for better outcomes for those living with advanced lung cancer. The spot encourages patients to talk to their doctors about this innovative drug combination, emphasizing the importance of taking an active role in one's own care.

Overall, the Opdivo + Yervoy TV spot makes a powerful case for the continued development and refinement of cancer treatments that can make real differences in the lives of patients and their families.

Opdivo + Yervoy TV commercial - Advanced Lung Cancer produced for Opdivo was first shown on television on October 17, 2022.

Frequently Asked Questions about opdivo + yervoy tv spot, 'advanced lung cancer'

For patients receiving Opdivo plus Opdualag, the 12-, 24- and 36-month progression-free survival rates were 48%, 38% and 31%, respectively. Overall survival rates were 77%, 62% and 54%, at these time points, respectively, with a 48-month overall survival rate of 52%.

PRINCETON, N.J.--(BUSINESS WIRE)--Bristol Myers Squibb (NYSE: BMY) today announced that Opdivo (nivolumab) 3 mg/kg plus Yervoy (ipilimumab) 1 mg/kg (injections for intravenous use) was approved by the U.S. Food and Drug Administration (FDA) for the first-line treatment of adult patients with metastatic non-small cell ...

OPDIVO® (nivolumab) is a prescription medicine used to treat adults and children 12 years of age and older with a type of skin cancer called melanoma to help prevent melanoma from coming back after it and lymph nodes that contain cancer have been removed by surgery.

How does OPDIVO work? OPDIVO can bind to the PD-1 receptor on T cells and block the interaction with PD-L1/PD-L2. This prevents cancer cells from disguising themselves and allows your T cells to be active and attack cancer cells again.

Immunotherapy is a lung cancer treatment. It does not cure stage 4 lung cancer, but it may help patients live longer. Stage 4 lung cancer (also called metastatic lung cancer) is lung cancer that has spread (metastasized) to other parts of the body outside the lungs, such as the brain, bones, and liver.

OS: The median OS was 47.0 months for intermediate- and poor-risk patients treated with Opdivo plus Yervoy versus 26.6 months with sunitinib (Hazard Ratio [HR] 0.68; 95% Confidence Interval [CI]: 0.58 to 0.81), and five-year survival rates were 43% and 31%, respectively.

Opdivo approved as first immunotherapy for first-line advanced gastric cancer in China. Opdivo is now the first and only immunotherapy for the first-line treatment of advanced gastric cancer in China.

MANUFACTURING LOCATIONS The final formulated product will be manufactured, filled, labeled, and packaged at Bristol-Myers Squibb Holdings Pharma, Ltd. Liability Company, in Manatí, Puerto Rico. You may label your product with the proprietary name OPDIVO and will market it in 40 mg and 100 mg single-use vials.

The most common treatments are surgery, chemotherapy, and radiation.

Common Types of Cancer Treatment

  • Surgery: An operation where doctors cut out tissue with cancer cells.
  • Chemotherapy: Special medicines that shrink or kill cancer cells that we cannot see.
  • Radiation therapy: Using high-energy rays (similar to X-rays) to kill cancer cells.

In general, a positive response to immunotherapy is measured by a shrinking or stable tumor. Although treatment side effects such as inflammation may be a sign that immunotherapy is affecting the immune system in some way, the precise link between immunotherapy side effects and treatment success is unclear.

Opdivo, approved for both melanoma and lung cancer, is priced at $12,500 a month, or about $150,000 for a year of treatment; patients take the drug until disease progression or unacceptable toxicity. Keytruda, approved for the treatment of metastatic melanoma, will cost about the same.

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