Anchored by a multi-channel public service announcement campaign, virtual events, and a newly released rendition of Elvis Presley's “Love Me Tender” by singer-songwriter K.S. Rhoads, the campaign showcases the interconnected relationship we have with nature and what we could lose if we do not love it enough to conserve ...

WWF's “Love it or Lose it” campaign focuses on our deep and vital connection to nature. When we love something, we do everything we can not to lose it. Love It or Lose It encourages members to symbolically adopt a species that represent nine places under threat.

The giant panda is the featured animal on the logo for World Wildlife Fund as a symbol of all endangered species that would be able to thrive if permitted the range and natural environment of their origin.

WWF's new PSA campaign, “Love It or Lose It,” shines a light on the interconnected relationship we share with nature and what is at stake if we lose it. Learn more at wwf.org/love. WWF produces broadcast-quality TV and radio PSAs along with print and out of home PSAs.

Elvis PresleyVera MatsonKen DarbyGeorge R. Poulton Love Me Tender/Composers "Love Me Tender" is a 1956 ballad song recorded by Elvis Presley and published by "Elvis Presley Music" from the 20th Century Fox film of the same name. Lyrics are credited to "Vera Matson" (though the actual lyricist was her husband, Ken Darby).

In turn, social also provides an opportunity for WWF to tell its story, grow its community, and find out more about its audience. Social is not only key to the user journey, but a vital way for the charity itself to capitalise on valuable data from new and existing supporters.

Commitment to Independence. World Wildlife Fund, Inc. (WWF-US) is a U.S. public charity whose mission is to leverage sound science to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

It underwent several name changes throughout the years, from CWC to World Wide Wrestling Federation (WWWF) in 1963 to World Wrestling Federation (WWF) in 1979, and to World Wrestling Entertainment (WWE) in 2002. Since 2011, it has branded itself solely as WWE.

For 60 years, WWF has worked to help people and nature thrive. As the world's leading conservation organization, WWF works in nearly 100 countries.

Bringing our world back to life.

We protect wildlife because they inspire us. But we also focus our efforts on those species - like tigers, rhinos, whales and marine turtles - whose protection influences and supports the survival of other species or offers the opportunity to protect whole landscapes or marine areas.

Elvis PresleyVera MatsonKen DarbyGeorge R. Poulton Love Me Tender/Composers The principal writer of the lyrics was Ken Darby, who also adapted Poulton's Civil War tune, which was in the public domain. The song was published by Elvis Presley Music. and credited to Presley and Darby's wife Vera Matson.