What the International Fund for Animal Welfare TV commercial - Heavy is about.

The International Fund for Animal Welfare (IFAW) is renowned for its tireless efforts to promote and protect animal welfare across the globe. One of its most powerful communication tools is their TV Spots, and their latest campaign - 'Heavy' - is no exception.

A powerful and emotive ad, 'Heavy' features the song 'Jones Meadow' by the artist of the same name. The music strums softly at first, before rising to a crescendo as the visuals show the harsh and brutal reality of the impact humans have on the natural world.

The opening shot features a majestic elephant walking through an open landscape before the camera pans to show him covered in mud and filth. We see a rhino wandering through a field only to come face to face with a poacher. The scene is tense and jarring, and the rhino eventually falls to the ground, blood spilling from its wound.

Throughout the ad, we also see images of empty cages, broken habitats, and injured animals. These visuals are quite heavy, and the music only adds to the somber mood. However, the film is all about raising awareness about animal welfare, and the final message is a positive one - that we, as individuals, can make a difference if we work together.

The TV Spot ends with the message: "Together, we can help protect our planet's animals and habitats." It's a sobering reminder of the importance of animal welfare and how the smallest of acts of kindness can make a significant difference.

Overall, the International Fund for Animal Welfare's 'Heavy' TV Spot, with its hauntingly beautiful music by 'Jones Meadow,' is a powerful call to action for animal lovers everywhere. It encourages us to think about the impact we have on the animal kingdom and inspires us to take action to protect the natural world from further harm.

International Fund for Animal Welfare TV commercial - Heavy produced for International Fund for Animal Welfare was first shown on television on November 7, 2022.