DraftKings is a well-known company that operates in the daily fantasy sports and online sports betting industry. The company was founded in 2012 and has since grown to become one of the leading platfo...
DraftKings is one of the leading providers of fantasy sports and online sports betting in the United States. In their new TV spot called 'Millionaire Maker: Step Up to the Plate', the company emphasizes their commitment to making sports more exciting and accessible to fans across the country.
The ad runs for 30 seconds and features a variety of sports such as baseball, football, and basketball. It begins with a shot of a baseball field and then quickly cuts to a football game where a player makes an incredible touchdown catch. The ad then shifts to basketball, highlighting a player’s impressive dunk.
Throughout the spot, the voiceover enthusiastically encourages viewers to ‘step up to the plate’, signaling that they can now become part of the action and win big. The company introduces its Millionaire Maker promotion, which gives players the opportunity to compete for a chance to win a million dollars.
The ad ends with the DraftKings logo prominently displayed on the screen, and a message encouraging viewers to visit the DraftKings website or download the app to sign up to play.
Overall, DraftKings' 'Millionaire Maker: Step Up to the Plate' is a powerful and engaging ad that showcases the excitement and passion that sports fans have for their favorite teams and players. It emphasizes DraftKings' mission to offer sports fans an innovative and exciting way to engage with the games they love while offering the potential to win big prizes.
DraftKings TV commercial - Millionaire Maker: Step Up to the Plate produced for DraftKings was first shown on television on June 8, 2015.
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DraftKings In-House is the internal creative agency of DraftKings, a sports betting and fantasy sports company based in Boston, Massachusetts. The DraftKings In-House team is responsible for conceptua...