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Advertisers of the Volkswagen Extended Super Bowl 2013 TV Spot, 'Sunny Side' Feat Jimmy Cliff

Volkswagen Extended Super Bowl 2013 TV commercial - Sunny Side Feat Jimmy Cliff
Volkswagen

IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...

What the Volkswagen Extended Super Bowl 2013 TV commercial - Sunny Side Feat Jimmy Cliff is about.

Volkswagen Extended Super Bowl 2013 TV commercial - Sunny Side Feat Jimmy Cliff

The Volkswagen Extended Super Bowl 2013 TV Spot, 'Sunny Side' Featuring Jimmy Cliff, was an iconic advertisement that aired during the Super Bowl that year. The ad was centered around the classic song "C'mon Get Happy" by the Partridge Family. The ad was creative and entertaining, featuring a group of people singing and dancing to the song, with various everyday objects, like a dog and a toaster, joining in on the fun.

The ad then showcased the Volkswagen Beetle, driving around in a relaxed and carefree way, with the passengers enjoying the car's features, like its sunroof. The ad culminated with legendary reggae artist Jimmy Cliff singing a modified version of the hit song, as the Beetle drove through a picturesque countryside setting.

The Volkswagen Extended Super Bowl 2013 TV Spot was a hit among viewers, with many praising its catchy tune, upbeat mood, and excellent cinematography. It showcased Volkswagen's philosophy of creating cars that are fun, fashionable, and built to last, with a focus on the quality of the driving experience.

In conclusion, the Volkswagen Extended Super Bowl 2013 TV Spot, 'Sunny Side' Featuring Jimmy Cliff, was a fantastic advertisement that showcased the best of the Volkswagen brand. Its catchy tune, entertaining visuals, and focus on the driving experience made it a memorable ad that left a lasting impression on viewers.

Volkswagen Extended Super Bowl 2013 TV commercial - Sunny Side Feat Jimmy Cliff produced for Volkswagen was first shown on television on January 23, 2013.

Song from commercial Volkswagen Extended Super Bowl 2013 TV Spot, 'Sunny Side' Feat Jimmy Cliff

"C'Mon, Get Happy" is a song performed by reggae icon Jimmy Cliff. The song gained significant attention when it was featured in a Volkswagen Super Bowl commercial in 2013. The commercial, titled "Sunny Side," aimed to spread positivity and happiness. Jimmy Cliff's version of "C'Mon, Get Happy" was used as the soundtrack for the ad, which showcased various people from different walks of life coming together and enjoying life.

The song itself is a cover of "Get Happy," which was originally recorded by The Partridge Family and became their theme song. Jimmy Cliff's rendition of the song adds a reggae flair to the upbeat and optimistic lyrics. The catchy melody and Cliff's soulful vocals make it an uplifting and enjoyable tune.

The Volkswagen commercial featuring "C'Mon, Get Happy" received mixed reactions. Some praised the positive message and the choice of song, while others criticized it for cultural appropriation and accused the ad of perpetuating stereotypes. Despite the controversy, the commercial helped to bring attention to Jimmy Cliff's music and introduced his talent to a wider audience.

Overall, "C'Mon, Get Happy" by Jimmy Cliff is a lively and feel-good song that encourages listeners to embrace happiness and positivity. It showcases Cliff's musical style and demonstrates his ability to infuse reggae into different genres.

Videos

Watch Volkswagen Extended Super Bowl 2013 TV Commercial, 'Sunny Side' Feat Jimmy Cliff

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Actors

Actors who starred in Volkswagen Extended Super Bowl 2013 TV Spot, 'Sunny Side' Feat Jimmy Cliff

Angela Durante photo
Agenices

Agenices of the Volkswagen Extended Super Bowl 2013 TV Spot, 'Sunny Side' Feat Jimmy Cliff

Volkswagen Extended Super Bowl 2013 TV commercial - Sunny Side Feat Jimmy Cliff
Johannes Leonardo

Johannes Leonardo is an award-winning creative agency that is based in New York City. Founded in 2007, the company has grown into a global brand and is known for its innovative and compelling campaign...

Volkswagen Extended Super Bowl 2013 TV commercial - Sunny Side Feat Jimmy Cliff
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

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