What the 2016 Hyundai Tucson TV commercial - Lift is about.

The 2016 Hyundai Tucson TV Spot, 'Lift' is a commercial that was created to promote the new Hyundai Tucson SUV. The commercial begins with a close-up shot of a woman's sneakers as she stands on a ledge overlooking a city skyline. We then see her take a deep breath before jumping off the ledge and free-falling through the air.

As the woman falls, we see shots of various objects in the city rising up towards her. These objects include a helicopter lifting off the ground, a hot air balloon taking flight and a sailboat being hoisted up by a crane. The woman then reaches out her hand and the new Hyundai Tucson SUV appears out of nowhere, catching her and breaking her fall.

The commercial ends with the woman safely inside the car, driving through the city as the voiceover says, "The all-new Tucson. It's got brains, it's got brawn, and it's got you covered."

Overall, the commercial is a visually stunning and exhilarating piece of advertising that effectively showcases the features and capabilities of the new Hyundai Tucson SUV.

2016 Hyundai Tucson TV commercial - Lift produced for Hyundai was first shown on television on September 11, 2016.