What the Land Rover Season of Adventure Sales Event TV commercial - Play Harder: Activity Key is about.

The Land Rover Season of Adventure Sales Event TV spot titled 'Play Harder: Activity Key' [T2] is a short, action-packed commercial that showcases the rugged capabilities of the Land Rover SUV and the convenience of the Activity Key.

The commercial begins with a group of friends loading their SUV with camping gear and setting off on an adventure. They drive through rough terrain and ford a river to reach their destination. The SUV tackles mud, rocks, and steep inclines with ease, all while the friends inside enjoy a comfortable and stylish ride.

As they arrive at their campsite, the friends are seen setting up their tents, starting a fire, and setting off on a hike. They carry only the essentials, with one friend wearing the Activity Key around their wrist, which allows them to leave the car key safely in the vehicle while still being able to lock and unlock the doors.

The rest of the commercial shows the friends enjoying their outdoor activities, including kayaking, rock-climbing, and cycling, with the Land Rover SUV providing reliable transportation to and from each location.

The Season of Adventure Sales Event TV spot is an exciting and engaging showcase of the Land Rover SUV's off-road capabilities and the convenience of the Activity Key, which allows adventurers to explore with added convenience and peace of mind.

Land Rover Season of Adventure Sales Event TV commercial - Play Harder: Activity Key produced for Land Rover was first shown on television on January 6, 2020.