Rolex supports the most prestigious events, players and organizations in golf and encourages the development of the game worldwide. Its contribution to excellence in the sport is based on a rich heritage stretching back more than 50 years. Rolex champions both innovation and respect for the spirit of the ancient game.

Long-standing partnership For more than 40 years, as part of its association with the sport, Rolex has been Official Timekeeper of this Major, and since 2012, Presenting Sponsor of the Senior Open Championship.

It has been reported that favorite Rolex watches for golfers include the Rolex President/Day-Date, Rolex DateJust, Rolex Lady-DateJust, GMT Master II, and Rolex Explorer. This provides a host of options for avid golfers around the globe who each have their own unique sense of style.

The Rolex Series is the premium tournament category on the DP World Tour and comprises its five most prestigious events: the Abu Dhabi HSBC Championship; the Dubai Desert Classic; the Genesis Scottish Open; the BMW PGA Championship; and the season-ending DP World Tour Championship, Dubai.

Rolex's most recent sponsorship deal was announced in January 2022, worth $0.85 million. As per the deal, they agreed to extend their sponsorship with Francesco Molinari for 2022. In 2013, Rolex signed its largest sponsorship deal with European Tour, the deal was valued at $192.95 million.

These disciplines uphold cherished brand values, making this commitment part of a long-term strategy to help inspire young generations and instil in them a competitive spirit, the hunger for a challenge and the continuous pursuit of excellence.

In 2013, Rolex signed its largest sponsorship deal with European Tour, the deal was valued at $192.95 million. The duration of the sponsorship remained for a period of ten years. As per the agreement, Rolex is to remain the official timekeeper of the PGA European Tour including the Ryder Cup.

Rolex Sea-Dweller Deepsea A version of the Rolex Sea-Dweller Deepsea has been on Tiger's wrist for years now. He used to wear the “James Cameron” version, but after his accident I haven't seen it. The Rolex Sea-Dweller Deepsea is the bigger, more capable sibling to the iconic Submariner.

In the late 1970s, Rolex expanded its support to the finest tennis players and events, marking the start of a perfect match for the Swiss brand's principles. The brand now sponsors all four Grand Slam® events as well as pre-eminent team competitions, the Davis Cup and the Laver Cup, and other elite tournaments.

“He's been the one that's really propelled and driven the bus because he's brought increased ratings, increased sponsors, increased interest, and we have all benefited.” Tiger Woods' relationship with Rolex began in 1997, when he signed a 5-year, $7 million endorsement deal.

The partnerships extend to the highest level of elite sports, including equestrianism, golf, motor sport, skiing, tennis and yachting. Such associations with exceptional athletes, and select events and institutions, reflect the passion for perfection and a quest to continually push back the boundaries of achievement.

Rolex – 21 active deals Rolex is in second place in terms of active global golf sponsorship agreements. The company has a total of 21 active agreements during the review period and its biggest active deal in golf is its agreement, worth an estimated $192.95m, with the PGA European Tour.