IntroductionCME Group is a global derivatives marketplace that offers a wide range of futures and options products for risk management. It was founded in 1898 as the Chicago Butter and Egg Board and h...
CME Group, one of the world's leading derivatives marketplaces, released a TV spot titled "This is My HQ" that showcases its global headquarters in Chicago. The ad was created to highlight the company's commitment to innovation, integrity, and customer service.
The TV spot opens with a bird's-eye view of the CME Group's impressive headquarters, followed by a series of images showcasing their cutting-edge technology, advanced trading systems, and world-class customer service. The voiceover emphasizes the fact that CME Group stands at the forefront of the financial industry, offering a range of futures and options products that enable customers to manage risk and enhance their portfolios.
Throughout the ad, viewers are introduced to a diverse array of CME Group employees, including traders, investors, and technologists, all of whom play an integral role in driving the company's success. These individuals share their motivations for joining CME Group and explain how the company's culture of collaboration and innovation has helped them to thrive in their respective roles.
The TV spot concludes with the message that CME Group is "where the world comes to manage risk," and it invites customers to partner with the company to achieve their financial goals. Overall, the commercial effectively showcases the CME Group's state-of-the-art facilities, talented staff, and customer-centric philosophy, positioning the company as an industry leader, committed to delivering value to its customers and stakeholders.
CME Group TV commercial - This is My HQ produced for CME Group was first shown on television on May 30, 2019.
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