WaterFurnace is a company that specializes in providing sustainable solutions for heating and cooling. The company has been around for over 30 years, and during that time, it has grown to become a lea...
The WaterFurnace TV Spot, '2 Cars' Featuring Jeff Gordon is a 30-second commercial that starts with the famous Nascar driver, Jeff Gordon driving a red sports car, while a woman driving a blue car overtakes him. Jeff seems to be in awe of her car's speed and sportsmanship. The voice-over then says, "When designing the ultimate geothermal system, WaterFurnace combined two things that don't usually go together- High Performance and Efficiency." Then we see Jeff behind the wheel of the woman's blue car, and she is behind the wheel of his red car. The two cars fly down the highway, side by side, the speedometer of the blue car glows brightly, and the voiceover continues, "Just like this car, we've created a system that can do it all." The camera then pans out to show both cars driving side by side down the highway, leaving a trail of dust behind them. The ad ends with the WaterFurnace logo and the tagline, "The Only System That Matters."
The ad is visually appealing, high energy, and designed to grab the attention of the viewer effectively. It uses Jeff Gordon's persona to create excitement and showcases both the performance and efficiency of WaterFurnace's geothermal system. The commercial cleverly combines sports cars and geothermal systems to demonstrate the ultimate in high-performance energy efficiency. It's a compelling message that resonates with the target market who values their energy footprint and wants to reduce their environmental impact while not sacrificing performance. The TV spot is an excellent example of how advertisers can use creative visuals and compelling messaging to stand out from the competition and convey their brand's message effectively.
WaterFurnace TV commercial - 2 Cars produced for WaterFurnace was first shown on television on December 8, 2015.
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