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Sony Alpha a7R II TV commercial - Radically Advanced
Sony Cameras

Overview of Sony CamerasSony is one of the leading manufacturers of cameras in the world today. The company offers a diverse range of cameras designed for both amateur and professional photographers....

What the Sony Alpha a7R II TV commercial - Radically Advanced is about.

Sony Alpha a7R II TV commercial - Radically Advanced

Title: "Radically Advanced: Sony Alpha a7R II TV Spot"

Introduction:In this exhilarating TV spot, Sony introduces the world to the revolutionary Sony Alpha a7R II, a game-changing mirrorless camera that pushes the boundaries of photography and videography. With a perfect blend of creativity, innovation, and cutting-edge technology, the 'Radically Advanced' TV spot showcases the incredible capabilities of the Alpha a7R II.

Scene 1: The breathtaking sunriseThe commercial opens with a stunning view of a vibrant sunrise, showcasing the Alpha a7R II's unmatched dynamic range and impressive low-light capabilities. The camera lens captures every subtle hue and detail, immersing viewers in the beauty of nature.

Scene 2: Fast-paced cityscapeNext, the TV spot transitions to a fast-paced montage of bustling cityscapes, demonstrating the lightning-fast autofocus and continuous shooting speed of the Sony Alpha a7R II. Viewers witness photographers capturing every fleeting moment, freezing the fast-paced city life with incredible clarity.

Scene 3: Adventure and explorationThe TV spot takes viewers on a thrilling adventure as it showcases the Alpha a7R II being used in extreme conditions. From the depths of the ocean to the highest mountain peaks, the camera's rugged build quality withstands the elements, ensuring photographers can capture their wildest passions without hesitation.

Scene 4: Portrait mode perfectionWith a seamless transition, the TV spot transitions to a studio environment, showcasing the Alpha a7R II's stunning portrait capabilities. Professional photographers capture subjects in remarkable detail, portraying individuals in their truest essence. The camera's intricate detail and dynamic range capture every nuance, making each portrait truly unforgettable.

Scene 5: Cinematic storytellingAs the TV spot nears its culmination, it highlights the Alpha a7R II's video capabilities by showcasing breathtaking short films shot with the camera. From emotionally charged dramas to sweeping landscape shots, the camera's 4K video recording capabilities transport viewers into a world of cinematic storytelling.

Conclusion:The 'Radically Advanced' TV spot concludes by encapsulating the true essence of the Sony Alpha a7R II. This mirrorless camera empowers photographers and videographers to unleash their creativity and capture moments with unprecedented precision and clarity. Through a mix of stunning visuals and captivating scenes, the commercial reinforces that with the Sony Alpha a7R II, boundaries are meant to be pushed, and creativity knows no limits.

Sony Alpha a7R II TV commercial - Radically Advanced produced for Sony Cameras was first shown on television on January 11, 2017.

Frequently Asked Questions about sony alpha a7r ii tv spot, 'radically advanced'

Internal Full Frame and Super 35 4K Recording The a7R II records 8-bit 4:2:0 4K (UHD) video at 24/25 fps internally to SD cards using Sony's XAVC S codec, which is available at bitrates of 50 Mbps or 100 Mbps. To record 4K video at 100 Mbps, a UHS-I U3-compatible card is required, so make sure you have a few handy.

According to the product listings from multiple retailers, the Sony Alpha 7R II has finally been discontinued after six years of production even though it had been technically replaced by both the Alpha 7R III and Alpha 7R IV in recent years.

Specifications & Features. The α7R II combines the world's first 2 back-illuminated 42.4MP 3 35mm full-frame CMOS image sensor, Fast Hybrid AF, 5-axis image stabilization and advanced 4K movie recording, with sensitivity and speed to keep even fast-moving subjects looking sharp.

One big difference in its functionality is the improved video settings, which will make this camera very tempting if you're a content creator or videographer. The Sony A7R V can shoot 8K video at 7680 x 4320 video resolution, with 120FPS high-speed video - improved from the A7R IV's 4K video at 4320 x 2160.

The a7RII offers both full-frame and APS-C crop (Super 35) internal 4K recording modes.

The A7r II can shoot 4K internally up to 30fps as well. The Full HD recording goes up to only 60fps while 120fps is possible in 720p. It features the S-log2 gamma profile.

It was announced by Sony on 10 June 2015. At the time of its release, it had the largest backside illuminated CMOS sensor of any camera in the market, the previous largest being used in the Samsung NX1 released only months earlier. The camera was released 5 August 2015.

Sony, due to global supply problems recently halted production of several older camera models, including the A7 II, A6100, and A6400, however, since then, Sony has announced further cameras have been added to the list of delayed models, including some new models that have recently been released, including the Sony ...

The a7R II records 8-bit 4:2:0 4K (UHD) video at 24/25 fps internally to SD cards using Sony's XAVC S codec, which is available at bitrates of 50 Mbps or 100 Mbps. To record 4K video at 100 Mbps, a UHS-I U3-compatible card is required, so make sure you have a few handy.

The a7RII offers both full-frame and APS-C crop (Super 35) internal 4K recording modes.

The a7R II records 8-bit 4:2:0 4K (UHD) video at 24/25 fps internally to SD cards using Sony's XAVC S codec, which is available at bitrates of 50 Mbps or 100 Mbps. To record 4K video at 100 Mbps, a UHS-I U3-compatible card is required, so make sure you have a few handy.

Image quality has also taken a sizeable step forwards in the Sony A7R II. In terms of resolution when shooting with a quality lens, its detail-gathering is simply spectacular. In fact, it comes surprisingly close to what medium-format cameras are capable of in a far, far more compact body.

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Agenices

Agenices of the Sony Alpha a7R II TV Spot, 'Radically Advanced'

Sony Alpha a7R II TV commercial - Radically Advanced
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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Sony Cameras Alpha a7R II
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