Overview of NicoretteNicorette is a brand of nicotine replacement therapy (NRT) products designed to help smokers quit their nicotine addiction. NRTs like Nicorette Gum and Nicorette Lozenges deliver...
In the Nicorette Fruit Chill Gum TV spot called 'Traffic,' the viewer is taken on a journey through a busy city street to show how stressful and chaotic life can feel without the right tools to manage cravings. The ad opens with a woman behind the wheel of her car in a sea of traffic, visibly stressed and anxious. As she reaches for a cigarette, the scene alternates to a product shot of Nicorette Fruit Chill gum package with the tag line "Don't Let Cravings Spoil Your Day."
The woman tears open the package and pops a piece of gum into her mouth. The world around her becomes brighter, and the chaos fades away as the refreshing taste of the gum provides her with the relief she needs to manage her cravings. The voiceover says, "Nicorette Fruit Chill Gum can help you quit smoking for good."
The ad strikes the right balance between captivating visuals and informative content. The traffic could be interpreted as a metaphor for cravings and how they can weigh us down. The ad highlights that the Nicorette Fruit Chill Gum can provide relief from the stress that comes from trying to quit smoking.
Overall, the Nicorette Fruit Chill Gum TV spot called 'Traffic' is a powerful way to communicate the benefits of this product to viewers who are trying to break the smoking habit and take control of their lives.
Nicorette Fruit Chill Gum TV commercial - Traffic produced for Nicorette was first shown on television on December 25, 2012.
This commercial plays a song by Rare Earth called I Just Want To Celebrate.
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