Jon Benjamin Jon Benjamin, best known for voicing Sterling Archer in the animated sitcom Archer. It also has a new tagline: “Arby's. We Have The Meats … for Sandwiches.” Benjamin plays Arby's official Head of Sandwiches, whose mission is to communicate the surprising variety of big meaty sandwiches on Arby's menu.

Arby's TV Spot, 'Light Bulb' Featuring H. Jon Benjamin, Song by YOGI - iSpot.tv.

Serving one-of-a-kind menu items, Arby's is well known for slow-roasted and freshly sliced roast beef sandwiches and famous Market Fresh sandwiches, wraps and salads, made with wholesome ingredients and served with the convenience of a drive-thru.

Raffel Brothers Instead, they chose the name "Arby's," based on R. B., the initials of Raffel Brothers; although often mistaken for Roast Beef. The Raffel brothers opened the first new restaurant in Boardman, Ohio, just outside Youngstown, on July 23, 1964.

Q: Is it James Earl Jones who does the funny Arby's commercials? It sure sounds like his famous voice. A: No. It is another deep-voiced, African-American actor, Ving Rhames.

Arby's CMO Rob Lynch tells Ad Age that this slogan revamp is part of an effort to stay young and relevant: "Arby's has the second-oldest customer base in the QSR [quick service restaurant] industry and we didn't want Arby's to grow old with that customer base." In recent months, Arby's has also pulled stunts like ...

The brothers took a chance and on Thursday, July 23, 1964, when they opened their first quick service roast beef sandwich shop in Boardman, Ohio. They were going to call it “Big Tex,” but that name was already in market use, so they called the shop “Arby's” based on the initials of “R” and “B” of Raffel Brothers.

Arby's CMO Rob Lynch tells Ad Age that this slogan revamp is part of an effort to stay young and relevant: "Arby's has the second-oldest customer base in the QSR [quick service restaurant] industry and we didn't want Arby's to grow old with that customer base." In recent months, Arby's has also pulled stunts like ...

The Arby's "We Have the Meats Campaign" was a huge success for Fallon, and there were several factors that contributed to its success. One factor was the creative strategy, which focused on changing the positioning of Arby's from a place for just roast beef to a place where everyone can find something to eat.

The Arby's brand purpose is Inspiring Smiles Through Delightful Experiences™. Arby's delivers on its purpose by celebrating the art of Meatcraft® with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes.

Arby's was founded in Boardman, Ohio, on July 23, 1964, by brothers Forrest (1922–2008) and Leroy Raffel (1927–2023), owners of a restaurant equipment business who thought there was a market opportunity for a fast food franchise based on a dish other than hamburgers.

Arby's Restaurant Mission Statement The Arby's brand purpose is Inspiring Smiles Through Delicious Experiences®. Arby's delivers on its purpose by celebrating the art of Meatcraft® with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes.