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Under Armour TV commercial - The Only Way Is Through
Under Armour

Under Armour is a well-known company that specializes in producing sports apparel, footwear, and accessories. They are committed to providing athletes with the gear they need to perform at their best....

What the Under Armour TV commercial - The Only Way Is Through is about.

Under Armour TV commercial - The Only Way Is Through

Title: The Only Way Is Through: Michael Phelps and Stephen Curry Inspire in Under Armour's Epic TV Spot

Introduction:Under Armour, the renowned sports apparel brand, has always been synonymous with pushing boundaries and inspiring athletes to achieve greatness. In their awe-inspiring television spot titled "The Only Way Is Through," Under Armour teams up with two of the most iconic athletes of our time: Michael Phelps, the most decorated Olympian in history, and Stephen Curry, the legendary NBA superstar. This powerful commercial encapsulates the unwavering determination, grit, and resilience that define these legendary athletes, showcasing their relentless pursuit of excellence. Let's dive into the depths of this thrilling 60-second TV spot and explore the motivations that drive these extraordinary individuals.

Captivating Visuals:The commercial opens with a breathtaking panoramic shot of a dimly lit stadium. The silence is broken as the voice of Michael Phelps fills the air, speaking with conviction and purpose. As the camera zooms in, the lights illuminate the awe-inspiring figure of the swimming legend, standing tall at the edge of the pool. Then, the spotlight shifts to Stephen Curry on a basketball court, demonstrating his extraordinary ball-handling skills with finesse. The contrasting imagery of their respective sports heightens the impact of their shared message: the only way to success is through adversity.

Narrative:Through a carefully crafted narrative, the TV spot highlights the journeys of both Phelps and Curry, drawing parallels between their triumphs and the obstacles they faced along the way. Interspersed with awe-inspiring footage of their respective sports, the spot captures their relentless drive to push beyond boundaries and overcome challenges.

Phelps, with his unparalleled swimming prowess, recounts the countless early mornings spent in solitude, diving into icy waters while others slept. The breathtaking underwater shots capture his elegance and power, showcasing the artistry within his discipline. The viewer is left mesmerized as Phelps emotionally states, "It's not always glory. It's not always gold. When everyone is watching, or when no one is watching... that's when it counts."

Curry's section showcases his skillful dribbling, lightning-fast three-point shots, and extraordinary court vision. The commercial portrays a montage of Curry pushing himself to the limits, practicing endlessly, sweat pouring down his face, and reminding himself that success is born out of effort, determination, and the will to never back down. A series of iconic moments from his basketball journey flash across the screen, emphasizing that the only way to achieve greatness is through relentless perseverance and an un

Under Armour TV commercial - The Only Way Is Through produced for Under Armour was first shown on television on January 14, 2020.

Song from commercial Under Armour TV Spot, 'The Only Way Is Through' Featuring Michael Phelps, Stephen Curry

About Beacon Street StudiosBeacon Street Studios is a music production company located on Abbot Kinney Boulevard in Venice , California. It was formed by John Nau and Andrew Feltenstein, with the intention of composing music for commercials and films.

"The Only Way Is Through" Song"The Only Way Is Through" is a song produced by Beacon Street Studios. However, I couldn't find any specific information about this song. It is possible that this song was created for a commercial or film, as that is the primary focus of Beacon Street Studios.

It is worth noting that Beacon Street Studios has worked on notable projects in the past, such as creating a song for a Mentos commercial and working with Burger King on their viral TikTok campaign.

Frequently Asked Questions about under armour tv spot, 'the only way is through' featuring michael phelps, stephen curry

His current contract with Under Armour is worth $215 million and includes an equity stake in the company. Over the course of their partnership, Curry and Under Armour have launched 10 signature shoes together. Curry's the only athlete in Under Armour history to do so.

Twenty years later, Protect This House is still a rallying cry that ignites a fire within athletes–it's about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.”

Shoe deals are notoriously opaque, but this reveals part of what Curry will make and just how vital he is to Under Armour, including that he has received an equity stake in the company.

Golden State Warriors superstar Steph Curry has further solidified his link with Under Armour. The two-time MVP received 8.8 million restricted stock units of the company's common stock on April 3 as part of his extended role as brand ambassador, a package valued at $75 million, as disclosed in a recent SEC filing.

The $75 million stock compensation will vest in two installments planned for 2029 and 2032. Curry earned $48 million this season as the NBA's highest-salaried player as part of his Warriors contract that will pay him about $165 million through the 2025-26 season.

$215 million So Under Armour decided it was time to make Curry the face of its business, signing him to a 9-year, $215 million extension that included an equity stake in the company.

To make all athletes better through passion, design, and the relentless pursuit of innovation. To empower athletes everywhere.

At Under Armour, 'Stand for Equality' has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community.

Curry's current $215 million deal with Under Armour runs through 2024, and it might extend for much longer. Stay in the game with the latest updates on your beloved Bay Area and California sports teams!

Kevin Durant PHOENIX (AP) - Kevin Durant and Nike have agreed to a lifetime contract, making him just the third NBA player to receive such a deal, joining Michael Jordan and LeBron James. The 13-time All-Star has a relationship with Nike that dates back to 2007, releasing 15 different sets of shoes. A 16th is coming soon.

Steph Curry The Golden State Warriors' Steph Curry, who will make almost $52 million in the upcoming season, is currently the highest paid player in the NBA. The Phoenix Suns' Kevin Durant is currently second at close to $47.65 million.

In the campaign's hero film, basketball players – including Curry, Kelsey Plum, Aliyah Boston and Bryson Tucker – are galvanized by their rallying cry, unified by the common goal to be the greatest, together.

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Agenices of the Under Armour TV Spot, 'The Only Way Is Through' Featuring Michael Phelps, Stephen Curry

Under Armour TV commercial - The Only Way Is Through
Under Armour In-House

Under Armour is a renowned American sportswear company that produces footwear, sports and casual apparel, and accessories for men, women, and children. Under Armour prides itself on being a company th...

Products

Products Advertised

Under Armour Perfect Headband
Under Armour RUSH Seamless Fitted Men’s Short Sleeve Shirt
Under Armour UA RUSH Mid Women’s Sports Bra
Under Armour UA RUSH Women’s Short Sleeve Shirt
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