What the Project Roadblock TV commercial - Back Roads is about.

Title: Project Roadblock TV Spot - "Back Roads"

Introduction:In a world where distracted driving has become a dangerous epidemic, Project Roadblock presents a powerful television commercial that seeks to raise awareness and encourage responsible behavior behind the wheel. Titled "Back Roads," this impactful TV spot serves as a reminder of the importance of staying focused while driving on the road.

Scene 1: Setting the AtmosphereThe commercial opens with a serene shot of a winding country road soaked in golden sunlight. The camera floats overhead, capturing the picturesque landscape and showcasing the beauty of rural America. Soft acoustic music plays in the background, creating a soothing ambiance that draws viewers in.

Scene 2: Introducing the CharactersAs the camera pans down, we see a young couple in their late twenties, dressed casually and ready for adventure. They stand near an old pick-up truck parked on the side of the road. The couple smiles, radiating a sense of excitement as they prepare for their journey.

Scene 3: Hitting the RoadThe couple hops into the truck and starts their engine. The commercial shifts gears, and the acoustic melody transitions into an upbeat, energetic soundtrack. The camera follows the couple's journey along the meandering back roads, showcasing a montage of captivating scenery and the couple's joyous expressions.

Scene 4: The Invisible ThreatWhile the couple marvels at the natural beauty around them, subtle hints of danger begin to reveal themselves. A few quick cuts show moments where they could have potentially been distracted: glancing at a smartphone, adjusting the radio, or engaging in animated conversation.

Scene 5: A Close CallSuddenly, the mood changes as an approaching car, seemingly out of nowhere, careens onto their path. The couple reacts with quick reflexes, narrowly avoiding a collision by swerving sharply. The truck skids to a stop, and their faces reflect both fear and relief.

Scene 6: The Powerful MessageThe scene transitions into a silent moment, as the screen fades into a bold message written in striking typography: "Distracted driving costs lives. Stay focused. Arrive alive." The slogan is accompanied by images of real-life statistics and brief stories about the devastating consequences of distracted driving.

Conclusion:The commercial ends with a fade-out and the Project Roadblock logo appearing briefly. "Back Roads" serves as a powerful reminder to viewers about the risks associated with distracted driving. It emphasizes the importance of staying alert, focused, and making responsible choices behind the wheel.

Project Roadblock's creative approach, utilizing breathtaking visuals, a catchy soundtrack, and relatable characters, captivates viewers and urges them to reflect on their own behaviors. By shining a light on this critical issue, "Back Roads" aims to reduce the prevalence of distracted driving incidents and ultimately save lives on the road.

Project Roadblock TV commercial - Back Roads produced for Project Roadblock was first shown on television on December 21, 2016.