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Advertisers of the 2015 Toyota Prius Liftback TV Spot, 'Rain'

2015 Toyota Prius Liftback TV commercial - Rain
Toyota

Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...

What the 2015 Toyota Prius Liftback TV commercial - Rain is about.

2015 Toyota Prius Liftback TV commercial - Rain

In 2015, Toyota released a captivating television commercial for their Prius Liftback, titled 'Rain.' This commercial left viewers in awe with its visually stunning and emotionally charged storytelling.

The TV spot opens with a sweeping aerial shot of a cityscape engulfed in torrential rain. The grey, gloomy atmosphere sets the stage for the unfolding narrative. As raindrops pelt against the ground, we see a young couple bidding each other farewell outside a coffee shop. They exchange smiles, hoping to reunite soon. The man, donning a raincoat, makes his way to a sleek, silver Toyota Prius Liftback parked nearby.

As he enters the car, the sound of raindrops hitting the roof fills the scene, emphasizing the vehicle's quiet, serene interior. The man's expression changes from one of longing to pure delight as he turns the ignition and the engine revs up silently. Instantly, the Prius Liftback glides forward, its electric powertrain making maneuvering through the puddle-filled streets seem effortless.

As the car gracefully weaves through the rain-soaked city, the camera cuts to glimpses of other commuters struggling with their conventional gasoline-powered vehicles. While they battle with slippery roads and poor visibility, the Toyota Prius Liftback excels in the challenging weather conditions. Its superior handling and advanced safety features make it the ideal companion in the rain.

The commercial then transitions to showcase the interior of the Prius Liftback. The camera focuses on the elegant dashboard, highlighting the hybrid's innovative technology and eco-friendly credentials. With every passing second, the Prius Liftback continues to impress, embodying the perfect fusion of performance, efficiency, and style.

The final moments of the TV spot show the man arriving at a scenic park. Escaping the chaos of the city, he steps out of the car, revealing a sense of calm and contentment. As he lifts his face, raindrops fall gently on his skin, melding with the splendor of nature surrounding him. The Toyota Prius Liftback becomes the conduit through which he finds solace amidst the storm.

The commercial's tagline, "Toyota Prius Liftback: Efficiency, Rain or Shine," reinforces the vehicle's versatility and unwavering performance. It effectively communicates that the Prius Liftback is not merely a means of transportation but an embodiment of resilience and adaptability in the face of adversity.

Through its captivating visuals and emotional storytelling, the 'Rain' TV spot for the 2015 Toyota Prius Liftback leaves a lasting impression on its audience. It showcases the car's sleek design, advanced technology, and efficient performance in a way that resonates with viewers, leaving them intrigued and considering the Prius Liftback as their next automotive choice.

2015 Toyota Prius Liftback TV commercial - Rain produced for Toyota was first shown on television on August 31, 2014.

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Watch 2015 Toyota Prius Liftback TV Commercial, 'Rain'

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Actors

Actors who starred in 2015 Toyota Prius Liftback TV Spot, 'Rain'

Ben Bode photo
Gabriel Suttle photo
Keith Edie photo
Lauren Augarten photo
Agenices

Agenices of the 2015 Toyota Prius Liftback TV Spot, 'Rain'

2015 Toyota Prius Liftback TV commercial - Rain
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

Products

Products Advertised

2015 Toyota Prius
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