What is CarMax?CarMax is a company that specializes in buying and selling used cars. They are the largest used-car retailer in the United States and have been in business for over 25 years. The compan...
The CarMax TV Spot, 'Something Different' is a commercial that stands out from other car commercials. The ad aims to showcase that CarMax is different from other car dealerships, and offers a stress-free car buying experience. The commercial opens with a man waiting in a traditional car dealership, watching the seconds tick by on a wall clock. The salespeople at the dealership are relentless in their attempts to sell him a car, bombarding him with sales pitches and offers.
At this point, the commercial takes a unique turn. The man tears down the dealership's walls, revealing a whole new world beyond the showroom. The man is suddenly transported to a magical world where he finds the CarMax dealership, where a friendly salesperson greets him. The man was impressed at how the CarMax team handled his stress and helped him find the right car for his needs. The ad ends with the message that CarMax provides something different from the traditional car buying experience, and the customer left CarMax happy and satisfied.
The CarMax TV Spot, 'Something Different', is not only entertaining but an effective way to showcase the brand's unique approach to the car buying process. The ad plays with the customers' expectations, takes them on a journey, and then delivers a message that resonates with anyone who has ever experienced the hassle and stress of purchasing a car. Through this ad, CarMax successfully sets itself apart from other dealerships by delivering on its promise of a different, easier, and hassle-free car buying experience.
CarMax TV commercial - Something Different produced for CarMax was first shown on television on May 5, 2013.
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