Overview of CarfaxCarfax is a private company that provides vehicle history reports to individuals and businesses. The company was founded in 1984 and is headquartered in Virginia, United States. Carf...
Carfax, the company that provides vehicle history reports to potential car buyers, has released a new TV commercial called "Receipts." The ad features a man sitting at his desk, looking through a stack of receipts from various car repairs. He seems frustrated and unhappy as he looks through the stack, as if he has spent too much time and money on vehicle repairs that could have been avoided.
Suddenly, the man sees a Carfax report on his computer screen, and the mood changes completely. In just a few seconds, the Carfax report gives him all the information he needs to know about the used car he is interested in buying: its accident history, its previous owners, its service records, and more. The man smiles with satisfaction as he realizes that Carfax has saved him time, money, and hassle.
The commercial ends with a simple message: "Every car comes with a story. Make sure you know the full story with a Carfax report."
Overall, the "Receipts" TV spot is a clever and effective way for Carfax to highlight the importance of their vehicle history reports. It reminds viewers that buying a used car can be risky, but Carfax can help mitigate that risk by providing comprehensive information about a vehicle's past. And by using a relatable scenario (who hasn't felt frustrated by expensive car repairs?), the ad makes the point even more powerful.
Carfax TV commercial - Receipts produced for Carfax was first shown on television on May 22, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Campbell Ewald is a full-service marketing communications agency that has been in business since 1911. The company is headquartered in Detroit, Michigan, with additional offices in New York and Los An...